Brand Activation Manager
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Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Brand Activation Manager
Department: Marketing
Reports To: Head of marketing
Location: Budapest Hungary
Employment Type: Full-time
Key Responsibilities:
Brand Leadership
Own the P&L for assigned brands: drive top-line growth manage A&P budgets and initiate actions to optimize profitability.
From Global Brand strategies lead the development and execution of local annual brand plans which aligned with business objectives and long-term portfolio strategy.
Set and monitor KPIs for brand health volume value and market share.
Handle the dedicated brand portfolio with flexibility to modifications based on business needs.
Planning
Conduct analyse and draw conclusion from category competitor and consumer analysis to identify growth opportunities. For that purpose deeply understand and acively use: Nielsen Focus and Brand Tracking reports.
Collaborate with sales and trade marketing teams to tailor commercial strategies to channel dynamics.
Innovation & Portfolio Development
Identify portfolio extention opportunities and manage brand innovation pipelines in alignment with global trends and consumer insights.
Execution & Project Management
Manage creative and media agencies to ensure that strong storytelling and impactful brand communication is brought into alive via strong and effective media presence ( traditional and digital mediums).
Lead the end-to-end execution of brand activations including events tastings promotions with high involvement of field understanding and presence.
Manage agencies vendors and third-party partners to deliver high-quality experiences on time and within budget.
Ensure compliance with legal and regulatory guidelines including responsible consumption messaging.
Continously looking to improve high excellence in execution;
All campaigns should be evaluated based on pre-set KPIs.
Manage any raised ad-hoc tasks due to business reasons;
Delver any tasks requested by your superior.
Trade & Channel Marketing
Collaborate with sales to develop and/or order channel-specific POSM promotional materials
Activate brands in the on-trade (bars restaurants clubs) and off-trade (retail supermarkets) through tailored programs promotions and visibilities.
Develop trade marketing materials and communications.
Manage the dedicated brand embassadors to train and engage trade stakeholders (e.g. bartenders influencers retail partners).
Budget & Performance Management
Manage activation budgets ensuring cost-effectiveness and ROI.
Track report and analyze the performance of activations and recommend improvements.
Use consumer insights and post-activity evaluations to refine activation strategies.
Collaboration & Communication
Work closely with the Brand Owners Sales Digital and PR teams to ensure consistency in messaging and execution.
Provide regular updates to internal stakeholders on campaign status learnings and results.
Represent the brand at key industry events tastings and trade shows.
Handle openly of any future change in the position responsibility due to business reasons.
Internal & External Stakeholder Management
Work closely with supply chain and finance to ensure effective demand planning and margin management.
Collaborate with global brand owners to localize and execute global strategies.
Lead presentations on business reviews and strategic updates.
Job Posting End Date:
Target Hire Date:
Target End Date:
Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
Un leader mondial des vins et spiritueux employant 18 500 personnes dans le monde, nous sommes des créateurs de convivialité respectueux et…
