Marketing Effectiveness Analyst
Share
Job Location:
Monthly Salary:
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
About the team:
Accenture Song in ANZ brings together strategy data creativity and technology to help Australia and NewZealands leading brands grow. Our team operates from Melbourne and Sydney partnering across the broader Song network.
Were a crossfunctional unit embedded within Songs marketing transformation and activation capabilitiescovering firstparty data strategy omnichannel campaign execution analytics & reporting and marketing technology enablement. Marketing Analytics team within Accenture Song ANZ supports data-driven decision-making for marketing campaigns and customer engagement. We specialise in research analytics and reporting to optimise performance across channels.
About the role:
Market research: competitive analysis segmentation positioning
Data analytics: SQL Excel data visualization (Tableau/Power BI)
Metrics and analytics: KPIs ROI funnel attribution A/B testing
Campaign execution: digital ads email social media content strategy
consumer insights: survey design focus groups voice of customer
Reporting: dashboards storytelling executive summaries
Tools: Google Analytics CRM (HubSpot/Salesforce) marketing automation
Basic statistics: hypothesis testing sampling regression basics
Project management: timelines collaboration stakeholder alignment
Communication: clear written/verbal briefs stakeholder briefings
Qualifications
minimum of 5 years in marketing analytics/effectiveness/measurement strategy within agency/consulting or enterprise marketing teams.
Demonstrated experience building KPI frameworks attribution (MMM/MTA) and experimentation programs at scale.
Handson proficiency in SQL Excel and data visualisation (Tableau or PowerBI); familiarity with cloud data warehouses a plus.
Practical knowledge of media mix optimisation budget pacing and creative/audience testing.
Experience with common analytics/martech platforms (Adobe/Google analytics stacks Salesforce Marketing Cloud/Braze tag management).
Exceptional communication skillsconcise executive storytelling; ability to create clear briefs and influence crossfunctional teams.
Strong project management: building plans with timelines/milestones risk tracking and ownership of deliverables.
About Accenture
Accenture is a leading global professional services company that helps the worlds leading businesses governments and other organizations build their digital core optimize their operations accelerate revenue growth and enhance citizen servicescreating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791000 people serving clients in more than 120 countries. Technology is at the core of change today and we are one of the worlds leaders in helping drive that change with strong ecosystem relationships. We combine our strength in technology and leadership in cloud data and AI with unmatched industry experience functional expertise and global delivery capability. Our broad range of services solutions and assets across Strategy & Consulting Technology Operations Industry X and Song together with our culture of shared success and commitment to creating 360 value enable us to help our clients reinvent and build trusted lasting relationships. We measure our success by the 360 value we create for our clients each other our shareholders partners and communities.Equal Employment Opportunity Statementfor Australia:
At Accenture our intention is to foster a culture and a workplace in which all of our people feel a sense of belonging and are respected and empowered to do their best work.
As part of our talent strategy we hire and develop people who have different backgrounds different perspectives and different lived experiences. These differences ensure that we have and attract the cognitive diversity to deliver a variety of perspectives observations and insights which are essential to drive the innovation needed to reinvent and we hold our leaders accountable for ensuring we have the most innovative and talented people in our industry.
We encourage applications from all people and we are committed to removing barriers to the recruitment process and employee lifecycle. All employment decisions shall be made without regard to age disability status ethnicity gender gender identity or expression religion or sexual orientation and we do not tolerate discrimination. If you require adjustments to the recruitment process or have a preferred communication method please emailand cite the relevant Job Number or contact us on.
Learn how Accenture protects your personal data and know your rights in relation to your personal data. Read more about ourPrivacy Statement
Required Experience:
IC
Key Skills
- Loyalty Marketing
- Marketing
- Google Analytics
- Pardot
- Attribution Modeling
- Pivot tables
- Salesforce Marketing Cloud
- Data Visualization
- Tableau
- Customer Segmentation
- Market Research
- Analytics
About Company
About Accenture Accenture solves our clients' toughest challenges by providing unmatched services in strategy, consulting, digital, technology and operations. We partner with more than three-quarters of the Fortune Global 500, driving innovation to improve the way the world works and ... View more
