Senior Video Manager

As part of the ASOS Creative Studio team youll be at the heart of bringing our brand to life through bold high-quality and trend-led video content. Working alongside a talented and collaborative team youll contribute to a diverse mix of projects - from eye-catching campaigns and creative shoots to scroll-stopping social content including PDP videos using a variety of techniques such as high-end video spec cameras mobile shooting and creative editing. Youll craft innovative content that blends creativity with commercial thinking delivering the most inspiring e-commerce creative and social assets in the industry for our customer. With a creative strategic and hands-on approach youll help shape the future of ASOSs visual storytelling.

As a Senior Manager you will set the standard and vision for video including AI-enabled content creation across the Creative Studio partnering closely with Photography Retouch Social PPC Tech and Marketing . Youll own end-to-end delivery for high-profile projects and multi-channel initiatives driving innovation to elevate craft speed and consistency at scale. You will lead Managers and their teams ensuring the function is resourced measured and continuously improved.

Team Responsibilities

• Define and communicate the creative strategy for PDP campaign homepage and social video ensuring consistency of brand identity and storytelling across channels and multiple projects.
• Lead and coach Managers Seniors Midweights and Juniorsbuilding skills succession plans and a high-performance culture.
• Establish and maintain studio excellence: production readiness equipment standards safety and quality controls across all locations.
• Champion cross-disciplinary collaboration with Photography Design Editorial Social PPC and Marketing to deliver integrated on-brand content.
• Lead best-in-class on-set direction energy authenticity and alignment with the ASOS aesthetic across multiple teams.
• Introduce and scale new workflows templates and creative toolchains that improve speed-to-market quality and cost efficiency.
• Stay ahead of industry trends actively piloting new techniques and tools (including AI) and rolling out proven innovations to the team.
• Build trusted relationships with senior stakeholders and external partners to elevate output and expand capabilities.
• Embed a feedback culture with structured reviews retrospectives and craft development programmes.

What Youll Be Doing

• Own delivery of complex high-profile projects ensuring creative excellence brand consistency and measurable impact.
• Direct capture and edit shoots from start to finish ensuring creative vision is realised and technical standards are met across all stages of production
• Set annual goals KPIs and SLAs for the video function and drive continuous improvement.
• Resource and budget management. Optimise kit spend across productions including software required to action all leadership requests
• Represent Video at senior level; present strategy roadmaps and results to leadership; deputise for the Lead where required.
• Ensure alignment of video and photography through shared direction lighting standards and post workflows.
• Design and run test-and-learn programmes (formats lengths aspect ratios captions sound design) to improve performance across channels.
• Own talent strategy with the managers: hiring onboarding capability building and succession across all roles
• Safeguard legal ethical and brand integrity usage rights model consent music/licensing accessibility and responsible AI practices.
• Supporting our culture by championing Diversity Equity & Inclusion strategies.

AI & Innovation Responsibilities

• Build the AI Content Strategy for video: where AI augments ideation production post-production repurposing and personalisationalways with clear guardrails.
• Evaluate pilot and implement AI-enabled tools (e.g. auto-editing and rough cuts shot selection smart captions/subtitles audio clean-up colour matching upscaling background clean text-to-motion graphics generative VFX) to improve speed and consistency.
• Define and enforce Responsible AI policies: bias checks transparency on synthetic elements rights/consent management dataset hygiene and brand safety.
• Organise training and enablement: upskill the studio on AI tools and workflows; maintain playbooks prompts and SOPs.
• Drive experimentation: run controlled A/Bs to validate AI-assisted edits variations and localised versions; scale what works.

Qualifications :

Skills & Experience (Senior Level)

• Significant experience leading multi-level creative video teams in fashion/e-commerce or high-velocity content environments.
• Proven ability to set creative strategy and translate brand vision into diverse formats (PDP campaign homepage social).
• Advanced expertise in production and post: studio operations lighting camera systems and finishing.
• Mastery of editing and motion tools (DaVinci Resolve Adobe Premiere Pro After Effects or similar) and strong understanding of colour pipelines.
• Experience evaluating and deploying AI tools in content creation with a pragmatic approach to quality ethics and ROI.
• Strong commercial acumen: budgeting vendor management and resource planning across concurrent productions.
• Excellent stakeholder management and communication skills; confident presenting to leadership and guiding decision-making.
• Track record of driving operational excellence: KPIs SLAs QA standards and continuous improvement.
• Passion for innovation and craft with the ability to balance speed scale and creative quality.

Additional Information :

BeneFITS 

• Employee discount (hello ASOS discount!) 
• ASOS Develops (personal development opportunities across the business) 
• Employee sample sales  
• Access to a huge range of LinkedIn learning materials 
• 25 days paid annual leave an extra celebration day for a special moment 
• Discretionary bonus scheme  
• Private medical care scheme 
• Flexible benefits allowance - which you can choose to take as extra cash or use towards other benefits 

Why take our word for it Search #InsideASOS on our socials to see what life at ASOS is like.

Remote Work :

No

Employment Type :

Full-time