Audience Specialist
Share
Job Location:
Monthly Salary:
Posted on:
9 hours ago
Vacancies:
1 Vacancy
Job Summary
Were looking for an Audience Specialist to own and evolve OUAs digital analytics and customer data this role youll ensure we can confidently measure performance understand customer behaviour and activate meaningful experiences across our digital ecosystem.
As our Audience Specialist youll be the go-to expert for digital tracking analytics and audience data at OUA.
Youll own and evolve our Customer Data Platform (Tealium) and web analytics platform (GA4) ensuring data is accurate consistent and fit for purpose. Working closely with Product Engineering Marketing Sales and Insights teams youll translate business needs into scalable tracking and audience solutions that support marketplace performance and customer outcomes.
This role sits at the intersection of data technology and customer experience ideal for someone who enjoys both hands-on technical work and collaborative problem-solving.
What youll be doing
- Lead the design and ongoing improvement of tracking and tagging standards across OUAs digital experiences
- Own the day-to-day health integrity and governance of GA4 and related analytics tools
- Take end-to-end ownership of the Customer Data Platform (Tealium) including data collection audience creation and activation
- Define and maintain governance frameworks to ensure consistent reliable tracking and audience data across systems
- Partner with Product Engineering Marketing and Insights teams to define tracking requirements aligned to business objectives
- Translate business questions into practical analytics and audience solutions
- Support stakeholders to activate audiences and campaigns in line with data and measurement standards
- Collaborate with internal teams and external vendors to ensure platforms are used effectively and continue to evolve
- Develop tracking specifications and support troubleshooting and issue resolution
- Build dashboards reporting views and insights that support decision-making and continuous optimisation
About You
- Youre commercially minded curious and comfortable working in a fast-paced evolving environment.
- You enjoy bringing structure to complexity and take pride in building strong data foundations that help others succeed.
- You communicate clearly work collaboratively and are confident engaging with both technical and non-technical stakeholders.
- Youre someone who enjoys building strong foundations that enable others to do their best work.
What youll bring to this role
- Hands-on experience with Tealium particularly AudienceStream and EventStream
- Strong understanding of the MarTech and AdTech landscape (CDPs CRMs DMPs DSPs)
- Around 3 years experience working with a Customer Data Platform in a similar or related role
- Experience with tag management tools such as Tealium or Google Tag Manager
- Strong knowledge of Google Analytics 4 and turning data into actionable insights
- Experience analysing omni-channel customer behaviour and supporting optimisation recommendations
- Experience working with cross-functional teams to define analytics and tracking requirements
- Comfortable working with ambiguity and balancing foundational work with evolving priorities
- Mid-level SQL skills and exposure to databases or data warehouse environments
- Bachelors degree in an analytical STEM or related discipline or equivalent practical experience
Why youll love working at OUA
OUA is a not-for-profit organisation with a people-first mindset. We offer meaningful work but we also care deeply about the wellbeing growth and belonging of our team. When you join OUA you are stepping into a supportive inclusive environment where your ideas are welcomed and your development matters. Our employee experience benefits include:
- Not-for-profit salary packaging benefits including novated leasing
- Discounted gym memberships and health insurance
- Learning and training opportunities
- Subsidised study opportunities
- Paid subscription to Calm as part of our commitment to health and wellbeing
- Inclusive leave policy to celebrate significant cultural or personal events
- Workation leave work anywhere for 10 days of the year
How to apply
OUA is committed to building and fostering an inclusive and diverse workplace. Our marketplace is for everyone and so is our team. We welcome applicants from all backgrounds and lived experiences. Even if you do not meet every requirement we encourage you to apply. You may bring unique strengths we have not thought of yet.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Sales Experience
- Crane
- Customer Service
- Communication skills
- Heavy Equipment Operation
- Microsoft Word
- Case Management
- OSHA
- Team Management
- Catheterization
- Microsoft Outlook Calendar
- EHS
About Company
Hybrid working model (Melbourne based only) Maximum term contract until end of 2025 Our mission is to remove barriers, enhancing access to quality education for all Australians irrespective of age, location, life circumstance or previous experience. As a not-for-profit organisation ... View more
