Global Conversion Lead

Ranked number one university in Australia for First Generation Student Enrolments (Good Universities Guide 2022) and with top rankings in Victoria around student support social equity skills and employment we are driven to make difference to every student and the community providing lifelong learning skills and research locally regionally and globally.

With University and TAFE campuses in Ballarat Berwick Gippsland and the Wimmera we are positioned to provide pathways from vocational education and skills training through to higher education.

About the role

The Global Conversion Lead plays a critical role in driving the Universitys international student conversion outcomes and supporting achievement of the Universitys international growth targets. Working in close collaboration with Regional Managers in-country teams and colleagues across the University this position is responsible for developing and advancing conversion activities across key markets increasing conversion across key touchpoints in the international student recruitment cycle.

You will:

• ensure up to date product knowledge is disseminated across all in-country teams and be a subject matter expert acting as conduit between the Global team Marketing Admissions and the Institutes;

• manage the international offer-to-enrolment activities across all courses;

• provide specialist expertise into student enrolment course trends international student recruitment and conversion activities across key courses; and

• work collaboratively to develop and implement international student recruitment process improvements

About you

Working closely with colleagues across the Global team you will possess demonstrated experienced in international student recruitment sales marketing or conversion campaign management. You will possess the ability to engage prospective students and drive conversion in a complex and fast-paced environment.

You will possess:

• extensive research and analytical skills;

• proven experience in planning delivery and measuring targeted multi-channel campaigns;

• strong interpersonal and written communication skills with the ability to tailor messaging to diverse cultural audiences;

• high level of digital literacy including experience using CRM or marketing automation systems;

• proficiency in a second language is desirable.

How to apply

Please apply by Sunday 18 January 2026

Please note that interviews will take place during the week commencing Monday 9 February 2026

Applicants are required to submit a resume and a response to the key selection criteria.

View position description

Please note the University will be closed from close of business Friday 19 December 2025 reopening on Monday 5 January 2026.

Federation University is committed to The Circle Back Initiative program whereby we will respond to every applicant.

If you are experiencing technical difficulties with your application please email the Recruitment team or phone. Our position descriptions also list a contact person for job specific inquiries.

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