AI Senior Content Strategist

Tribal have an exciting opportunity to come and join the London team based in Paddington. Were looking for an experienced Content Strategist who has both agency and AI experience to work on a large well known automotive client.

The Senior Content Strategist leads the discovery definition design and management of content fordigital experiences. This role provides insight into the current state of content defines the overallcontent strategy vision and develops page-level content strategies to support audience needs andorganisational goals.

The Senior Content Strategist acts as a discoverer and strategic planner for content needs serving as akey supporter for UX and Creative teams throughout the design process.

You will:

Strategy & Optimisation

• Transform complex search behavior conversational AI trends and client objectives into effectiveoptimisation strategies
• Craft content strategies aligned with how LLMs interpret and surface information
• Optimise web content to maximize visibility in AI-powered search results
• Analyse conversational AI output to identify ranking opportunities
• Research LLM behaviors retrieval patterns and emerging trends in generative search
• Develop frameworks to measure and improve performance
• Lead content strategy principles throughout the discover define design and develop phases ofevery project

Content Development & Management

• Provide insight into content strategy activity and deliverable needs
• Gather project and client-specific information
• Interpret and present qualitative and quantitative content assessments
• Provide clear and concise core content strategy and recommendations to drive direction for
• structure messaging voice and tone across all audiences
• Define the type of content needed to support the future digital experience
• Develop scalable systematic content that remains fresh and relevant across multiple product
• verticals and languages
• Create Content Strategy Briefs for UX Creative and Copywriting teams
• QA for consistency and provide support for missing content needs
• Define content governance needs

Leadership & Collaboration

• Lead discussions related to content strategy needs and expectations throughout the project
• Collaborate closely with subject matter experts and teams across the organization to launch andoptimise product growth initiatives
• Partner and support all team members; identify problems/challenges and focus on solutions
• Voice needs and timing expectations for activities and deliverables
• Lead conversations and tasks without direction; demonstrate ownership and proactive problem-solving

Communication & Insights

• Clearly communicate with all disciplines throughout the project
• Present insights clearly concisely and with authorityboth verbally and via presentation decks both internally and to clients
• Use quantitative data to guide prioritization and decision-making while incorporating qualitativeinsights user feedback and industry expertise to shape compelling narratives
• Share work and insights with team members regularly
• Communicate thoughts and insights with empathy and confidence

You have:

Experience in thought Leadership including:

• Lead content strategy principles throughout project phases
• Able to Manage time wisely and maximise efficiency
• Able Gather insights and recommendations to support the content vision
• Problem Solving & Project Management
• Identify problems recommend solutions communicate plans and implement them effectively
• Plan own schedule to meet tight deadlines
• Come prepared to internal and client meetings
• Remain level-headed and solution-focused under pressure

Leadership Qualities

• Demonstrate thought leadership and initiative
• Collaborate effectively across disciplines
• Show empathy and confidence in all communications

What We Offer:

• Global maternity and parental leave
• Competitive benefits packages
• 25 days holiday compassionate leave personal/sick days and flex days
• Access to online services for families and new parents
• Early Dismissal Fridays (off at 3:00 PM local time every Friday)
• 13 affinity groups
• Internal learning and development programs
• Enterprise-wide employee discounts

Our new hires & employees are the future of our organisation and we want to set you up for long-term an effort to do so we expect our team to work from an office a minimum of 3 days a week.

Tribal Worldwide is an equal opportunity employer.

TheTribal Worldwide Talent Acquisition team will only communicate from email addresses that use the URLs m and . We will not use apps such as Facebook Messenger WhatsApp or Google Hangouts for communicating with you. We will never ask you to send us money technology or anything else to work for our company. If you believe you are the victim of a scam please review your local government consumer protections guidance and reach out to them based Experience:

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