Sr. Director, Integrated Insights

Your Role:

The Senior Director Integrated Insights leads the brand analytics primary market research and competitive intelligence functions to deliver integrated insights across primary and secondary data sources to inform brand decision making. This role serves as the primary DAI partner to the assets Marketing and Sales teams. The Senior Director will deliver and oversee business-driven insights and market analyses that support brand strategy and execution by identifying key business opportunities. This role will lead business performance reviews reporting of KPIs versus goals and development of the performance narrative The Senior Director will leverage his/her leadership and influence to align cross-functional analytics and data resources and prioritize delivering answers to key business questions that inform decision addition this position will work closely with Forecasting to ensure high quality assumptions and to report performance versus forecast explaining variances to help inform future action. The Senior Director will have two direct reports.

Location Classification Hybrid:

This role will be required to work onsite 2 days a week (Tuesday and Wednesday)or more depending on business needs. #LI-Hybrid

Essential Duties and Responsibilities:

• Identifystrategicbusiness needsand provide guidance to market research lead and brand analytics lead toscope projects to deliver the neededinsights;ensure successful execution and value addand ownthe integrated insights annual plan which consists of key projects and budget management to deliver performance assessment and key insights to inform brand decisions
• Provide insights necessary to develop an informed forecast model ongoing refinement of disease epidemiology product share and impact of market eventsand lead team in analyzinginternal and external data to understand market dynamics brand performanceactionableHCP and patient segments and commercialeffectivenessand ensure quality and accuracy of analysisand market researchdelivered by the team
• Possess strong understanding of analytical methodologiesand primary market research methodologiesandpossessstrong ability to synthesize insights into compelling narratives
• Develop and deliver compelling learnings through HCP andpatient-levelanalyticsand researchthat guide strategic and tacticaldecisions
• Play primary role as needed in larger scale more complex market research initiatives
• Effectively communicate results of complex analytical models and influence action to improve brand performanceand develop metrics for measuring/improvingpromotionalprogram execution;completetimelyevaluation of program impact and response including resource evaluation and digital analytics
• Develop cross-functional brand team KPIs and monthlydashboard includingsuccinctbrand team performance updatesagainst keyprioritiesas guided by annual strategic brand imperatives in close partnership with brand leadand lead development of KPIs and goals;develop and tracktoeffectively measuresthecommercialteams performance at the product level (accountability for the U.S.)
• Establish and lead project teams towards monthly/quarterly business reviews including quarterly brand insights meetings
• Partner cross-functionally to integrate sub-national and account-based analytics and insights to communicate strategic and tactical recommendations for growth. Support targeting to inform approach aligned to brand insights and analytics
• Inform predictive analytics for lead generation andassess enhanced data acquisition for ongoing enhancements
• Champion continuous enhancement of commercial reporting infrastructure to deliver critical insights to stakeholders efficiently and at scale and Coordinate with vendors: Manage key vendor relationship for DAI including analytics staff augmentation market research partners and CI partner
• Identifyoptimalways to integrate market research and analytics findings into insight narratives for the brandteamin still importance of integration with team
• Effectively manage multiple projects with varying levels of engagement scope and specifications.
• Coach and mentor new talent onanalytics and market research methodologies
• Be the source for integrated brand analytics to align cross-functional priorities inform the promotional marketing mix as well asnational and subnational strategies for product growth.
• Socialize results and recommendations of analysis/research to leadership brand teams field leaders and other relevant stakeholders
• Play lead role in preparation of insights and analysis to support executive level presentations including quarterly business reviews and board presentations
• Identify optimal ways to integrate market research and analytics findings into insight narratives for the brand team; in still importance of integration with team
• Effectively manage multiple projects with varying levels of engagement scope and specifications.
• Coach and mentor new talent on analytics and market research methodologies
• Perform other duties and responsibilities as assigned.

Role Requirements:

• Education:Bachelors degree required advanced degree preferred
• 10-12 years experience in analytics insights/market research preferably all in Pharma or healthcare related field
• Oncology experience preferred
• 5 years of people leadership
• Familiarity with Pharma data sources and suppliers
• Familiarity with Pharma primary market research agencies and capabilities
• Expertise in MS Office
• Familiarity with R Python SPSS or other programming language to analyze preferred
• Ability to write SQL code to extract data preferred
• Ability to work in matrixed team
• Ability to influence without authority
• Confidence in presenting to senior management
• Model SpringWorks Leadership Principles to drive a collaborative function that embraces innovation and drives superior employee experience through growth management.
• Embody the SpringWorks Values to act with empathy and humility to drive a culture that takes ownership and accountability for their individual and teams performance.
• Strong interpersonal communication skills to collaborate with colleagues stakeholders and vendors effectively and clearly in a remote hybrid work environment.
• Ability to travel occasionally including overnight stay driven by business need.

SpringWorks Leadership Principles:

• Change Steward - Recognize that change is essential; set goals that align to the Companys strategy and create positive momentum for change; adapt business practices as necessary to adjust to ever changing requirements
• Excellence Driver - Drive high performance and ownership through an open dialog; recognize performance empower teams and create accountability for results
• Growth Coach - Set clear expectations provide frequent feedback coaching and encourage continuous learning; leverage individual strengths to help SpringWorkers unleash their potential and grow in their jobs and careers
• Community Builder - Establish connections with others to build strong teams that trust each other and are great at collaborating to achieve goals; create a diverse inclusive and psychologically safe environment

Compensation and Benefits:
The expected salary range for this position is $185000 $242000. Actual pay will be determined based on experience qualifications location and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance.