Trade Marketing Manager

The Trade Marketing Manager is responsible for developing and executing trade marketing strategies that drive sales growth strengthen brand visibility and improve in-market execution across multiple countries in Southern and Francophone Africa. The role focuses on aligning trade initiatives with overall sales and brand objectives ensuring effective execution across retail and distribution channels and leveraging market insights to deliver sustainable business impact.

• Develop and implement comprehensive trade marketing strategies aligned with regional and country-level business objectives.

• Adapt trade marketing plans to local market dynamics while ensuring consistency with overall brand and sales strategy.

• Lead the planning execution and evaluation of trade promotions in-store activations and channel-specific initiatives.

• Collaborate closely with sales teams to improve trade execution product availability visibility and merchandising standards.

• Build and maintain strong relationships with key retailers distributors and channel partners.

• Design and deliver sales enablement and training programs focused on product knowledge trade execution and consumer insights.

• Work cross-functionally with brand supply chain and operations teams to ensure alignment and effective execution of initiatives.

• Conduct regular market consumer and competitive analysis to identify opportunities and emerging trends.

• Monitor and track key trade marketing KPIs including sales performance market share promotion ROI and execution effectiveness.

• Prepare regular performance reports and provide actionable insights to support business decision-making.

• Minimum of 5 years experience in trade marketing sales or brand management preferably within FMCG or consumer goods industries.

• Proven experience managing and executing trade marketing strategies across multiple or regional markets.

• Demonstrated track record of delivering measurable commercial results through trade and channel initiatives.

• Bachelors degree in Marketing Business Administration or a related field.

• Strong strategic thinking planning and execution capabilities.

• Excellent communication negotiation and stakeholder management skills.

• Strong analytical skills with the ability to interpret sales and market data to drive decisions.

• In-depth understanding of retail distributor and trade environments within Southern Africa.

• Ability to work effectively across cultures and manage multiple markets.

• Proficiency in MS Office tools particularly Excel and PowerPoint and familiarity with trade marketing and CRM systems.