Sales & Marketing Head – Beverages & Food
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Experience Required:
Posted on:
17 hours ago
Vacancies:
1 Vacancy
Job Summary
Sales & Marketing Head Beverages & Food
Location: Kenya
Reporting to: Customer Response Team (CRT) HEAD
Direct Reports: Regional Sales Teams and Sales Admin-Ops Team
Role Summary
The Sales & Marketing Head Beverages & Food will lead the commercial agenda for these two high-growth value streams owning end-to-end accountability for sales performance category growth market share and brand health.
This role integrates sales marketing and trade execution under one unified strategy ensuring that our clients products reach customers efficiently competitively and with a compelling value proposition.
The ideal candidate is a commercial leader with strong FMCG experience equally comfortable in boardroom strategy and frontline execution capable of managing diverse teams and driving cross-functional collaboration.
Key Responsibilities
1. Commercial & Category Leadership
Define and execute the commercial strategy for the Beverages and Food value streams aligned to our client growth and profitability goals.
Own the category P&L delivering volume market share and margin improvement.
Lead annual business planning including pricing trade investment distribution and marketing budgets.
Drive category innovation and portfolio expansion in collaboration with R&D Production and Supply Chain.
2. Sales & Route-to-Market Excellence
Lead the sales organization (regional heads key accounts and trade teams) to deliver targets across General Trade (GT) Modern Trade (MT) and HoReCa.
Strengthen route-to-market models focusing on distribution coverage efficiency and cost-to-serve optimization.
Drive sales execution discipline daily meetings forecasting and performance dashboards.
Implement customer segmentation and performance management systems to enhance accountability and focus.
3. Marketing & Brand Development
Partner with Category Leads (Marketing) to develop integrated marketing plans and brand activation calendars.
Ensure consistent brand positioning and communication across touchpoints ATL digital and trade marketing.
Track marketing ROI and ensure promotional investments drive measurable business outcomes.
Support innovation launches and coordinate cross-functional go-to-market readiness.
4. Trade Marketing & Channel Management
Oversee trade marketing strategy from price-pack architecture to visibility and promotion plans.
Build joint business plans with distributors and key customers.
Strengthen merchandising standards and category presence in-store.
Ensure alignment of channel strategies with consumer and category priorities.
5. Team Leadership & Capability Building
Lead and coach a multi-functional commercial team (sales marketing and trade).
Build performance-driven culture grounded in accountability speed and collaboration.
Develop succession plans and strengthen leadership capability within CRT.
6. Data Insights & Governance
Drive a data-led decision culture using dashboards and BI tools for forecasting and performance tracking.
Ensure disciplined reporting pipeline visibility and accurate market intelligence.
Partner with Finance and Transformation Office to align commercial targets and track impact.
Requirements
Ideal Candidate Profile
Education:
Bachelors degree in Business Marketing or related field; MBA preferred.
Experience:
1215 years of FMCG commercial experience including at least 5 years in a senior sales or marketing leadership role.
Proven record of managing multi-category portfolios (preferably beverages food or consumer staples).
Strong exposure to Kenyan and East African markets both General and Modern Trade.
Experience integrating marketing strategy with sales execution for profitable growth.
Demonstrated success in leading large teams driving performance and managing change.
Competencies:
Strategic thinker with strong commercial and financial acumen.
Hands-on operator who thrives in fast-paced entrepreneurial environments.
Excellent communication and influencing skills.
Data-driven decision-maker with digital and analytical fluency.
High integrity discipline and team orientation.
Benefits
Benefits:
Vehicle Fuel Card
Driver
Company Industry
IT Services and IT Consulting
Key Skills
- Bidding
- Internship
- Accomodation
- ABAP
- Gsm
- Analytics
