Event Sales Manager

Event Sales Manager (AV & Events)

Salary: Up to 45000 per annum (DOE)
Location: Shropshire (Hybrid working available)
Contract: Full-time Permanent

About the Role

We are looking for an experienced Event Sales Manager with a background in the AV industry to lead commercial sales across our portfolio of B2B conferences and industry awards. This role is ideal for a sales professional who understands event production technical delivery and AV solutions and can confidently sell high-value sponsorship exhibition and partnership packages to senior stakeholders.

Youll play a key role in driving revenue while working closely with internal event production and content teams to deliver commercially successful technically strong events.

Key Responsibilities

Sales & Revenue Generation

• Develop and execute sales strategies to achieve revenue targets across conferences and awards
• Proactively sell sponsorship exhibition and commercial partnership packages
• Leverage AV industry knowledge to position technical and production-led opportunities
• Identify and qualify new business through outbound sales networking and industry contacts
• Create tailored proposals that reflect client objectives brand exposure and technical requirements

Client Relationship Management

• Build long-term relationships with AV suppliers production partners sponsors and exhibitors
• Act as the primary commercial contact throughout the event lifecycle
• Work closely with clients to ensure commercial objectives align with event delivery

Sales Operations & Reporting

• Manage and maintain a structured sales pipeline using the CRM system
• Accurately record sales activity proposals contracts and outcomes
• Provide regular revenue forecasts and performance reports

Collaboration & Internal Communication

• Collaborate with marketing to align sales messaging with campaigns and launches
• Work with events content and production teams to develop commercially viable programmes
• Contribute to post-event analysis to optimise future AV and commercial offerings

Person Specification

Essential

• Minimum 5 years B2B sales experience within the AV production or live events industry
• Proven success selling sponsorship exhibition AV services or event solutions
• Strong understanding of AV-led events production workflows and technical terminology
• Confident in outbound sales lead generation and closing deals
• Excellent communication and negotiation skills
• Experience using CRM systems
• Highly organised with strong pipeline and time management skills

Desirable

• Existing relationships within the AV events or production sectors
• Experience working with conferences awards or large-scale live events
• Knowledge of sponsorship ROI exhibitor requirements and technical integrations

Key Performance Indicators (KPIs)

• Revenue delivered across AV-led conferences and awards
• Conversion rates from outreach to signed commercial agreements
• Client satisfaction retention and repeat bookings
• CRM accuracy reporting consistency and forecasting

Working Conditions

• Office-based in Shropshire with flexible/hybrid working options available
• Some UK travel to events and client meetings

To apply or for more information please contact Lydia Johnson on or call