Marketing Operations Manager

Marketing Operations Manager

Position Summary

We are looking for a highly organized and detail-oriented Marketing Operations Manager to join our team. This individual will be a key player in ensuring the efficiency and effectiveness of our marketing technology stack with a primary focus on HubSpot. They will partner with product marketing to identify and define target personas and ideal company profiles. The ideal candidate will be a data-driven problem-solver with a passion for process optimization data quality and the strategic use of marketing automation to drive business growth.

What You Will be Responsible For:

• MarTech Stack & Systems Management Platform Ownership: Serve as the primary administrator and expert for our marketing technology stack with a primary focus on HubSpot Marketing Hub and Operations Hub. Technical Implementation: Implement and manage marketing assets such as forms CTAs and trackable assets. Ensure proper lead flow and attribution. Integrations: Manage integrations with key platforms like Salesforce Zoom and others ensuring a seamless flow of data between systems. System Maintenance: Proactively manage and maintain the technology stack including user permissions and system updates.

• Data Governance & Quality Data Integrity: Be directly responsible for the health and cleanliness of our HubSpot database. Partner with Director of Data to ensure data accuracy consistency and completeness. Data Enrichment & Hygiene: Implement strategies and tools for data enrichment and regularly perform maintenance tasks including deduplication and data standardization. Segmentation & Personas: Manage the creation and maintenance of a well-structured contact database enabling targeted marketing efforts through sophisticated segmentation and persona data. Compliance: Ensure all data practices are compliant with relevant regulations (e.g. GDPR CCPA).

• Workflow & Process Optimization Lead Management: Maintain and optimize lead scoring models and routing rules to ensure qualified leads are delivered to the right sales reps in a timely manner. Process Improvement: Identify opportunities to streamline and automate system processes to increase efficiency and scalability. Optimization: Continuously monitor campaign performance identify areas for improvement and implement A/B tests to optimize conversion rates and engagement.

• Collaboration & Support Cross-Functional Alignment: Partner with Marketing and Business Operations to ensure a seamless lead handoff process to agentic AI and SDR. Stakeholder Support: Provide support and training to internal stakeholders on HubSpot functionality and best practices.

• Qualifications HubSpot Mastery: An expert user of HubSpot Marketing Hub and Operations Hub with deep hands-on experience in advanced features system administration and automation. Salesforce Integration: In-depth knowledge of setting up and managing a seamless integration between HubSpot and Salesforce.

What You Will Bring to the Position:

• You must be proficient in resolving data sync issues ensuring proper field mapping and maintaining data integrity.

• Data-Driven Mindset: A strong analytical aptitude with the ability to interpret data and translate it into actionable insights.

• Workflow Automation: Highly skilled in building automated workflows and data management flows within HubSpot to proactively fix data quality issues.

• Reporting & Analytics: The ability to build robust dashboards and reports in HubSpot to monitor data quality and provide actionable insights.

• Attention to Detail: Meticulous attention to detail and a commitment to data accuracy and quality.

• Communication: Excellent communication and collaboration skills with the ability to work effectively with cross-functional teams.

• Problem-Solving: A proactive and creative problem-solver who can troubleshoot technical issues and optimize processes.

• Education: Bachelors degree in Marketing Business Computer Science or a related field. Certifications from major marketing automation platforms like HubSpot Marketo or Salesforce are highly valued.

What You Can Expect from DTN:

• Competitive Salary

• Unlimited PTO

• Flexible working hours

• Remote work model (position dependent)

• Competitive Medical Dental and Vision Insurance Plans

• 6% 401K matching

• Unlimited access to 13k courses via learning platform to support employee career advancement

• Employee Assistance Program (EAP)

Compensation

• The targeted hiring base pay range for this position is between $71250 and $95000. DTN is a pay for performance organization which means there is the opportunity to advance your compensation with performance over time. The actual base pay offered for this position will be dependent upon many factors including but not limited to: prior work experience training/education transferable skills business needs internal equity and applicable laws. The targeted hiring base pay range is subject to change and may be modified in the future. This role may also be eligible for market competitive variable pay and benefits.

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