Marketing and Communications Lead
Share
Job Location:
Pittsburgh, PA - USA
Monthly Salary:
Not Disclosed
Posted on:
10 hours ago
Vacancies:
1 Vacancy
Job Summary
Pittsburgh Life Sciences Alliance (PLSA) is dedicated to making greater Pittsburgh a global life sciences leader and economic engine at the intersection of the regions unique clinical research manufacturing and technology is seeking a visionary Marketing and Communications Lead to develop and execute comprehensive marketing communications and brand strategies that advance the mission of the Pittsburgh Life Sciences Alliance.
Job Purpose:
The Marketing and Communications Lead will oversee all aspects of brand presence content creation digital communications and strategic storytelling to strengthen engagement across the regional and national life sciences community.Reporting to senior leadership the Marketing and Communications Lead will collaborate closely with internal teams and a broad network of external partners to elevate Pittsburghs reputation as a leading hub for life sciences innovation. The ideal candidate brings both creative and strategic expertise with the ability to translate complex initiatives into compelling narratives that resonate with diverse audiences.
Principal (Essential) Duties:
Brand & Marketing Strategy
- Lead the development and implementation of a comprehensive marketing and communications strategy thatenhances PLSAs brand visibility and advances organizational goals.
- Lead the planning prioritization and execution of integrated marketing initiatives including strategic planningcontent development and campaign execution in alignment with PLSAs strategic vision.
- Manage the evolution application and consistency of PLSAs brand across all channels ensuring a strong andcohesive presence.
- Lead development of core organizational collateral presentations messaging tools and ecosystem-facing materialsthat support strategic communication priorities.
- Strategically direct paid and organic digital and social media marketing efforts to support awareness andengagement.
- Direct all PLSA communications channels including website email social media and digital storytelling.
- Lead efforts to optimize and update website content using a content management system (Webflow experiencepreferred).
- Develop high-quality written and visual content to support program launches ecosystem storytelling andstakeholder engagement.
- Monitor and analyze marketing performance metrics to refine strategies and improve ROI across channels.
- Manage editorial calendars and ensure timely consistent content delivery across platforms.
- Collaborate with private sector public agencies nonprofits and ecosystem partners to align and amplifycomplementary marketing initiatives.
- Oversee the development and delivery of outstanding events including owned programs and PLSA participation inmajor life sciences conferences.
- Coordinate with internal teams and external partners to support communications for senior leaders andstakeholders.
- Manage the annual marketing and communications budget and ensure adherence to financial guidelines.
- Implement and refine effective project management documentation and workflow processes to support timely and efficient execution.
PLSA offers a flexible hybrid work environmentin which team members generally work onsite two days per week.
Knowledge Skills and Abilities:
- Experience managing brand identity and executing integrated marketing campaigns.
- Proficiency in digital marketing including social media paid advertising and analytics.
- Proven ability to manage multiple complex projects simultaneously under tight deadlines.
- Strong writing content development and presentation design skills.
- Ability to manage website content via a content management system; Webflow experience a plus.
- Skilled in interpreting data to guide strategy and decision-making.
- Demonstrated ability to work across diverse stakeholder groups and coalitions.
- High degree of independence adaptability and ability to operate in a fast-paced environment.
- Curiosity and the ability to quickly learn complex or technical subject matter.
- Knowledge of public sector economic development or policy environments preferred.
- Bachelors degree in marketing communications public relations or a related field.
- Minimum of 5 years of progressive experience in marketing brand management or communications (agency or in-house).
- Experience in life sciences healthcare technology innovation economy or economic development strongly preferred.
- Strong written and visual storytelling abilities.
- Experience with content management systems and digital communication tools.
- Experience managing staff and vendors to deliver excellent campaigns with demonstrable business impact
Required Experience:
Manager
Key Skills
- Internal Control
- Accounting And Auditing
- Accounts Handling
- General Services
- Elevator
- Brand
About Company
Discover the best directionfor your business We deliver the strategic guidance you need to confidently drive organizational performance across your organiza ...
