Director, Now on Now Events Experience Strategy

The Role

As a Director to guide Now on Nows event strategy reporting into the VP of Now on Now this is not a traditional event marketing role.

You will work closely with practitioners who use our product every day to run our company. You will package those real-world gritty technical stories and work across all Marketing stakeholders to bring the stories to life via events @ scale.

You will be the self-directed owner of this strategy. You will need to question the status quo push back on fluff and ensure our events provide real value to practitioners and buyers.

Were looking for a dynamic professional to drive our 12b pipeline generate event roadmaps and strategy. This high-impact high-visibility role blends strategic direction positioning thought innovation and event management ensuring Now on Nows mission is fully supported and maximized across every channel and stage.

Youll help shape our external voice manage thought innovation opportunities and coordinate the orchestration of strategic events. Working across Sales Marketing Product PR and Communications youll create moments that inspire connect and deliver measurable business impact.

What You Will Do

Own the Strategy Plan & Delivery

• Run it like a business: You are responsible for the strategy and delivery of how Now on Now shows up at external events (customers and partners). You dont wait for assignments; you identify the opportunities and build the roadmap. Measure impact using data and feedback to refine strategy and outcomes
• Create scale: Scale events with a repeatable format that works for different personas channels and regions and have a playbook for scale.
• Coordinate end-to-end event planning and execution for major marketing and industry events and internal moments such as Sales Kickoff. Partner cross-functionally with Sales Marketing GTM and Communications to ensure aligned messaging and maximum impact.

Disrupt the story with authentic and credible practitioner stories

• Disrupt run of the mill messaging: Instead of polished high-level messaging your job is to inject reality. You will work with Product Marketing to influence authentic differentiating messages that influence buyers.
• Manage Friction: You will often be the dissenting voice in the room. You need to be comfortable managing senior stakeholders and then offer a disruptive alternative.
• Shape the Field Narrative: Equip our events with stories that resonate with buyers. Give them the how and why we really did it story not just the sales pitch.
• Redefine the customer experience @ events

Kill the PowerPoint:

• You will drive the creation of interactive experiences at events live demos build your own interactions day in the life videos roundtables hands-on workshops etc.
• Practitioner Empathy: You understand what practitioners dislike (marketing spin) and what they love (real world use cases and value). You will advocate for the audience in every planning meeting.
• Cross-Functional Collaboration & Stakeholder Engagement: Serve as the connective tissue & build strong relationships between Executive Strategy Marketing Sales and Communications teams aligning priorities and orchestrating moments that matter.

Who You Are

• You have practitioner DNA: You might have a background in marketing evangelism or product marketing. You prefer an inspiring differentiating demo over a rehearsed slides-based narrative.
• You are self-directed: You can navigate a complex organization. You know who to talk to in practitioners to get the data and who to influence in GTM on events strategy.
• You arent afraid of debate: You can partner with Marketing while holding your ground on the event strategy. You can navigate strong perspectives and steer the ship toward whats best for the practitioner.
• You think in Creative and Interactive Experiences: You know how to use video audio and physical space to tell a story that sticks with an interaction that is relatable/memorable but is not overly polished/inauthentic/sales-y.

Qualifications :

To be successful in this role we need someone who has:

• Bachelors in business marketing or a related field; Masters or MBA is preferred
• Global professional with proven 15 overall experience (8 years within a marketing or related function) - Experience in the Enterprise Tech industry is preferred.
• ServiceNow product/platform knowledge is highly desired.
• Experience in leveraging or critically thinking about how to integrate AI into work processes choices or problem-solving. This may include using AI-powered tools automating workflows evaluating AI-powered insights or exploring AIs potential impact on the function or industry.
• Demonstrated success in developing and executing marketing event strategies at scale with persona/practitioner lens and have driven pipeline and revenue growth.
• Strong evaluative and strategic thinking skills with the ability to translate market insights into actionable plans.
• Demonstrated success in guiding innovative event experience strategies that are relatable and differentiating to customers without the sales-y messaging
• Excellent communication and interpersonal skills with the ability to influence and collaborate with cross-functional teams.
• A track record of effective large-scale event budget management.
• Demonstrate ability to think strategically and identify opportunities to innovate
• Experience in guiding dynamic teams in a high-growth environment
• Exceptional communication & stakeholder management ability Excellent negotiation and persuasion skills and experience interacting with both business and technology people at all levels including the C suite
• Highly self-motivated results-oriented Proactive solutions-oriented and calm under pressure in fast-moving environments.
• Self-starter and quick learner with an ability to operate autonomously across functions
• Willingness to travel (domestic and international) and work a flexible schedule to support global events

Additional Information :

Work Personas

We approach our distributed world of work with flexibility and trust. Work personas (flexible remote or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here. To determine eligibility for a work persona ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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Remote Work :

Yes

Employment Type :

Full-time