Vice President of Demand Generation & Account-Based Marketing (ABM)

Overview:

Responsibilities:

• Leads the execution of multi-channel campaigns across paid media social email web SEM and events

• Drives measurable pipeline growth and client engagement through targeted marketing programs

• Optimizes channel performance ROI and campaign attribution using analytics and martech

• Develops and scales ABM playbooks in partnership with PMDs and BD Directors

• Leads account-specific marketing programs for top global and regional clients

• Partners with firmwide leadership and business development teams to adapt ABM programs for regional markets

• Partners with PMDs and firmwide leadership to design campaigns aligned to practice value propositions and regional priorities

• Collaborates with Brand PR and Pursuit COEs to deliver integrated high-impact campaigns

• Ensures campaign briefs assets and delivery are standardized scalable and measurable

• Owns the marketing operating system including governance workflows martech stack and campaign reporting

• Champions operational excellence scalability and agility across all marketing functions

• Develops playbooks templates and processes to ensure consistency across practices and regions

• Partners with Insights & Analytics COE to track campaign and ABM performance measuring marketings influence on pipeline pursuits and revenue

• Continuously optimizes channels budgets and tactics to improve impact and efficiency

• Collaborates to integrate campaigns across brand PR thought leadership and pursuit activity

• Models and holds others accountable to the firms cultural values including a commitment to quality innovation learning and growth

• Acts with positive service-driven attitude with a commitment to going above and beyond to help customers and team members

• Oversees and actively invests in the professional development of staff through mentoring performance management and career planning

• Leads efforts in attracting training retaining growing and recognizing diverse talent

• Manages conflict effectively and encourages a healthy team environment

• Fosters and maintains a collaborative professional working relationship with the project team including promoting communication and creating approachability

• Takes personal responsibility for fostering a green workplace through sustainable work practices

• Develops budgets and timelines of team projects in collaboration with Chief Marketing Officer

• Responsible for the financial implications of overhead and chargeable time including accountability to project plan and planned utilization rate

• Collaborates in managing projects to satisfy requirements with best possible ROI and delivering projects on defined budget requirements

• Partners with practice leadership BD and Marketing to create go-to-market strategies to successfully deliver against the firms growth and revenue goals

Qualifications:

• Bachelors degree in Advertising or related degree

• Typically with 15 years of B2B/professional services experience with experience in demand generation digital marketing and ABM

• Proficiency in Adobe Creative Suite such as InDesign Photoshop Illustrator and Sketchup graphic software

• Proficiency in MS Office Suite including Microsoft Word Excel and PowerPoint preferred

• Prior experience in professional services or design industries

• Deep knowledge of best-in-class marketing tech stack and the latest technologies available to support all marketing efforts

• Successful track record with managing a team and performing duties in a fast-paced environment

• Proven ability to design and execute multi-channel measurable campaigns

• Proven ability to work across stakeholder groups functional areas geographies and differing levels of seniority

• Proven ability in identifying issues determining their cause developing creative solutions

• Excellent operational mindset with martech campaign orchestration and process leadership

• Excellent writing skills with leadership experience in creative direction storytelling and visual communication

• Excellent attention to detail and commitment to excellence

• Excellent interpersonal skills and the ability to interact with all levels of staff and clients; ability to forge trusting relationships within a diverse team

• Strong understanding of data governance principles including data capture integration and analysis across marketing systems to ensure accurate measurement actionable insights and consistent reporting for demand generation and ABM initiatives

• Strong understanding of data privacy law across the globe

• Strong presentation skills

• Strong organizational skills and the ability to work on multiple projects at the same time

• Ability to partner seamlessly with BD to align marketing activity with client growth

• Ability to thrive in a complex matrixed global organization

• Ability to influence senior stakeholders across practices regions and BD teams

• Ability to measure and report brand performance

• Ability to manage team with diplomatic and collaborative leadership style which puts value on relationships and collaboration both internal and external

• Ability to communicate and present ideas in a clear concise and professional manner both verbally and in writing

• Ability to proactively problem solve and apply innovative solutions

• Ability to collaborate and encourage collaboration in a team environment and ability to work independently and prioritize work

• Ability to effectively meet deadlines at expected quality

• Travel may be required

Base Salary Range: $115k to $175k annually - Chicago Denver Los Angeles New York San Diego Seattle and Washington DC locations only.

The estimate displayed represents the general base salary range of candidates hired in the above locations only. We may ultimately pay more or less than the posted range based on the location of the role. Factors that may be used to determine your actual salary may include internal equity experience education specialty and training.

HKS offers a comprehensive total compensation & benefits package with health dental and vision care coverage 401(k) plans life & AD&D insurance short/long term disability plans paid days off (sick leave parental leave vacation) and much more for benefits-eligible employees. To learn more about our benefits visit this page.

Application Deadline: 1/1/2026

If you currently work for HKS please submit your application via the Internal Careers Portal.

HKS is an EEO/AA Employer: M/F/Disabled/Veteran