Marketing Analytics Internship

Estero, FL - USA

Monthly Salary: Not Disclosed

Posted on: 15 hours ago

Vacancies: 1 Vacancy

Job Summary

Marketing Analytics Intern
Florida Everblades & Hertz Arena
Location: Estero FL (Hybrid/In-Person Preferred)
Semester: Fall / Spring / Summer (Flexible)
Hours: 1525 hours per week (flexible around class schedule)

Position Overview

The Florida Everblades and Hertz Arena are seeking a highly motivated Marketing Analytics Intern to support data-driven marketing fan engagement partnership marketing performance and revenue optimization initiatives across professional sports and live entertainment. This internship is designed for students seeking college credit and hands-on experience in marketing analytics sponsorship measurement and fan behavior analysis within a professional sports and entertainment environment.

The intern will gain practical experience working with industry-leading analytics CRM digital marketing fundraising and partnership activation measurement platforms while collaborating with the marketing ticketing partnerships and community relations teams.

Learning Objectives

By the completion of this internship the student will:

Develop a working knowledge of marketing analytics in professional sports and live events
Learn how data informs fan acquisition retention sponsorship value and revenue strategies
Gain hands-on experience with industry-standard marketing CRM fundraising and partnership analytics platforms
Understand how partnership assets are measured reported and optimized
Build analytical reporting and presentation skills applicable to sports entertainment and marketing careers

Key Responsibilities

Assist in collecting analyzing and interpreting fan customer and partner-related data across ticketing digital CRM auction and partnership platforms
Support performance tracking and reporting for ticket sales promotions digital campaigns charitable initiatives and corporate partnership activations
Help maintain and segment fan and partner databases to support targeted marketing and sponsorship initiatives
Analyze email social paid media auction and partnership marketing performance metrics (impressions engagement lead generation and conversion)
Assist in post-event post-campaign and post-activation partnership recap reports
Support data hygiene tagging and attribution best practices across marketing and partnership assets
Collaborate with marketing ticketing partnerships and community relations teams on analytics-driven projects and insights

Platforms & Tools (Training Provided)
The intern will receive hands-on training and experience using:

Stellar Algo fan data segmentation and predictive analytics
Meta Business Suite social and paid media analytics
Fannex fan engagement and CRM insights
Vozzi consumer data and behavioral analytics
Mailchimp email marketing and performance analytics
Dash Auction digital auction fundraising and donor engagement analytics
Internal partnership tracking and reporting tools used to measure sponsorship and activation performance

Qualifications

Currently enrolled in an accredited college or university
Eligible to receive academic credit for an internship
Majoring in Marketing Sports Management Business Analytics Data Analytics Communications or a related field
Strong interest in sports live entertainment and data-driven marketing and sponsorship
Proficiency with Microsoft Excel or Google Sheets; basic data analysis skills preferred
Strong attention to detail and organizational skills
Ability to communicate insights clearly professionally and visually

Benefits & Experience

Real-world experience with a professional hockey organization and major live entertainment venue
Exposure to marketing CRM fundraising and partnership marketing analytics in professional sports
Mentorship from experienced sports marketing and partnerships professionals
Portfolio-worthy analytics dashboards and recap reports
Networking opportunities within the sports sponsorship and live events industry

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion national origin sex sexual orientation age disability gender identity marital or veteran status or any other protected class.

Required Experience:

Intern

Marketing Analytics Intern Florida Everblades & Hertz Arena Location: Estero FL (Hybrid/In-Person Preferred) Semester: Fall / Spring / Summer (Flexible) Hours: 1525 hours per week (flexible around class schedule)Position OverviewThe Florida Everblades and Hertz Arena are seeking a highly motivated M...