Senior Global Social Media Manager (all genders)

Berlin - Germany

Monthly Salary: Not Disclosed

Posted on: 8 hours ago

Vacancies: 1 Vacancy

Job Summary

THE ROLE AND THE TEAM

We want to be the most culturally fluent brand on social media in Europe; and to do that we need you. Youll help make Zalando a dynamic voice in culture always relevant expressive and responsive to the world around us.

As a Senior Social Media Manager within the Newsroom team youll play a leading role in identifying shaping and reacting to the cultural moments that matter to our audience. Youre someone who lives and breathes culture and social media with the experience and judgement to shape how Zalando shows up not just contribute to it.

In this senior role you will also serve as Instagram Channel Manager: the curator guardian and strategic owner of one of Zalandos most important brand channels. Youll define its editorial direction safeguard quality steer creative decisions and ensure every post ladders up to our brand ambition both topically and visually.

Youll collaborate closely with creators agencies and internal teams to bring ideas to life at speed. Your remit spans real-time reactivity forward-planned storytelling and channel excellence requiring an expert understanding of platforms audiences and culture. This is a hands-on fast-paced and deeply creative role for someone excited by Internet culture brand storytelling and social craft.

INCLUSIVE BY DESIGN

If you think you have what it takes we encourage you to apply even if you dont meet every single requirement. You may just be the right candidate for this or other roles!

At Zalando our vision is to be the leading pan-European ecosystem for fashion and lifestyle e-commerce one that thrives on diversity and is truly inclusive by design. We believe that diverse teams fuel innovation and creativity and we actively seek out talent from all backgrounds.

We actively seek to reduce bias in our hiring and employment processes focusing on your qualifications skills and contributions. To support this we kindly ask that you refrain from including personal details such as your photo age or marital status in your CV ensuring a fair and equitable evaluation based solely on your abilities and potential.

We are committed to providing an exceptional and accessible candidate experience for everyone. If you require any accommodations to support you throughout the hiring process please let us know we are here to assist you.

Discover more about our commitment to creating a diverse and inclusive workplace: WED LOVE YOU TO DO (AND LOVE DOING)

Be plugged into culture monitoring emerging trends internet conversations and platform shifts becoming the teams go-to expert for whats happening right now.
Lead real-time content ideation and execution pitching reactive ideas and collaborating with creators copywriters and designers to bring them to life quickly and creatively.
Own Instagram as Channel Manager curating the feed stories and Reels; defining the editorial direction and visual aesthetic; and ensuring everything published is platform-native intentional and aligned with Zalandos brand and creative standards.
Bring creativity and originality every day crafting platform-native social formats across TikTok Instagram and YouTube with a sharp instinct for visual storytelling.
Create clear briefs social copy and lo-fi mockups to articulate ideas effectively and guide agencies partners and internal teams through execution.
Stay organised across multiple fast-moving projects keeping timelines tight deliverables on track and workflows moving at Newsroom speed.
Manage cross-functional stakeholders ensuring clarity alignment and smooth collaboration across teams while upholding the integrity and focus of the channel.
Use social listening and performance insights to evaluate cultural relevance refine ideas and inform future content across the Newsroom and Instagram strategy.

WED LOVE TO MEET YOU IF

You have 5 years of experience managing social channels and creating content across key platforms ideally in fashion lifestyle culture or entertainment.
You have a sixth sense for culture and understand how to turn signals into meaningful social-first storytelling.
Youve managed or led Instagram channels before and have a strong POV on how to build and protect a brands presence.
You are both creative and strategic able to explain the why behind your ideas to senior stakeholders.
You have experience collaborating with creators agencies and cross-functional teams and know how to keep timelines tight and outputs strong.
You thrive in a fast-paced real-time environment and enjoy being decisive and proactive.
Youre organised self-motivated and solution-oriented with excellent taste and attention to detail.
Bonus: Youre also a maker (comfortable with CapCut Canva or lo-fi content creation)

OUR OFFER

Zalando provides a range of benefits heres an overview of what you can expect. Ask your Talent Acquisition Partner to learn more about what we offer.

27 days of holiday a year to start for full-time employees
2 paid volunteering days a year
Hybrid working model with up to 60% remote per week actual practice is up to each team to best support their collaboration
Work from abroad for up to 30 working days a year
Employee shares program
40% off fashion and beauty products sold and shipped by Zalando 30% off Lounge by Zalando discounts from external partners
Relocation assistance available (subject to prior agreement)
Family services including counseling and support
Health and wellbeing options (including Wellhub formerly Gympass)
Mental health support and coaching available
Drive your development through our training platform and biannual peer-to-peer review

Required Experience:

Manager

THE ROLE AND THE TEAM We want to be the most culturally fluent brand on social media in Europe; and to do that we need you. Youll help make Zalando a dynamic voice in culture always relevant expressive and responsive to the world around us. As a Senior Social Media Manager within the Newsroom team ...