Senior Marketing Executive, EMEA
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Job Summary
Collinson is the global privately-owned company dedicated to helping the world to travel with ease and confidence. The group offers a unique blend of industry and sector specialists who together provide market-leading airport experiences loyalty and customer engagement and insurance solutions for over 400 million consumers.
Collinson is the operator of Priority Pass the worlds original and leading airport experiences programme. Travellers can access a network of 1500 lounges and travel experiences including dining retail sleep and spa in over 650 airports in 148 countries helping to elevate the journey into something special. We work with the worlds leading payment networks over 1400 banks 90 airlines and 20 hotel groups worldwide.
We have been bringing innovation to the market since inception from launching the first independent global VIP lounge access Programme Priority Pass to being the first to sell direct travel insurance in the UK through Columbus Direct and creating the first loyalty agency of its kind in the travel sector with ICLP. Today we still invest heavily in innovation to ensure that we continue to deliver superior customer experiences.
Key clients include Mastercard American Express Cathay Pacific British Airways LATAM Flying Blue Accor EasyJet HSBC Chase HDFC.
Senior Marketing Executive EMEA
About the role
As Senior Marketing Executive EMEA you will support marketing activities across Europe the Middle East and Africa. You will help create and execute engagement strategies that nurture client and partner relationships and drive growth throughout the lifecycle.
Working closely with sales business solutions partnerships and account teams you will collaborate with the Marketing Manager to deliver targeted engagement programmes that improve retention encourage upsell opportunities and strengthen long-term partnerships. Youll also play a key role in developing compelling content and insights that demonstrate the value of Collinson.
What youll be doing
Support the planning and delivery of regional marketing initiatives aligned with strategic business objectives
Contribute to marketing plans and develop channel-specific strategies and briefs to drive engagement retention and growth
Plan and deliver targeted multi-channel engagement programmes to nurture existing clients and partners and support upsell opportunities
Manage the planning production and delivery of marketing activities ensuring projects are completed on time and within budget
Lead the execution of the monthly client newsletter including content optimisation and A/B testing
Deliver B2B email communications using Salesforce / Pardot / SF Marketing Engagement to support campaigns product launches operational communications and go-to-market strategies
Collaborate with internal teams external agencies and in-house studios to deliver high-quality content and campaigns
Compile monthly reports on marketing performance and engagement metrics
Coordinate activity across multiple channels ensuring consistent messaging and maintaining a rolling engagement calendar
Lead the evaluation of events sponsorships awards and partnerships
Manage branded merchandise to support client meetings hospitality gifting and events
Support budget management including raising purchase orders and tracking spend
What youll bring
At least 3 years experience in a marketing role with proven B2B marketing experience
Bachelors degree in Marketing Communications Digital Marketing or a related discipline
Strong interpersonal and communication skills with the ability to build effective relationships with stakeholders
Excellent organisational and time-management skills with experience managing multiple projects simultaneously
A collaborative proactive and creative mindset
Ambition and enthusiasm for building a career in marketing
Why join us
Youll be part of a collaborative international marketing team with the opportunity to work across a diverse EMEA region contribute to meaningful client engagement strategies and develop your skills within a global business.
Our mission is focused on doing good beyond profit which for us means we seek out opportunities for our people to share in our success and that we give back to the communities and people within which we work.
Never short of ambition the success of our business is delivered through the diverse and talented team of over 2200 global colleagues.
Collinson is an equal opportunity employer and welcomes differences in all their forms including: colour race ethnicity gender identity sexual orientation neurodivergence family status age individuals with disabilities and people from all backgrounds cultures and experiences as we strongly believe this contributes to our on-going success.
We are focused on continually evolving our purpose driven high performing culture providing an environment where our people have the opportunity to achieve their full potential and do interesting and meaningful work. Our company values are: Take Action Do the right thing One team and Be insight led. These help guide everything we do internally in terms of how we think act and interact right through to how we deliver value to our customers and clients.
In your application please feel free to note which pronouns you use (For example - she/her/hers he/him/his they/them/theirs etc).
If you need any extra support throughout the interview process then please email us at
Key Skills
- Customer Services
- Business Analysis
- Business Administration
- Business Management
- Business Solutions
- Communication
- Business Operations
- Business Sales
- Relationship Management
- Client Services
- Team Player Spirit
- Business Analytics
- Problem Solving Skills
About Company
We use our expertise and products to craft customer experiences. Our range of services helps global brand acquire, engage and retain choice-rich customers.© 2023 Collinson International Limited. Registered in England & Wales under registration No. 2577557Registered address : 3 More Lo ... View more
