Director, Event Marketing
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Job Location:
Washington, AR - USA
Monthly Salary:
Not Disclosed
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
Summary
The Director of Event Marketing is responsible for leading and executing
strategic marketing initiatives to promote U.S. Travels signature events
conferences and meetings. This role ensures consistent brand representation
across all promotional materials develops multi-channel marketing campaigns
and collaborates closely with cross-functional teams to meet event objectives.
As a senior member of the Marketing & Digital team the Director will drive
results through innovative data-driven marketing strategies while managing
budgets and external vendors.
Responsibilities
- Develop and execute marketing plans for all events to maximize attendance and
revenue. - Ensure brand consistency across all event-related campaigns collateral and
digital assets. - Collaborate with Events team to align marketing strategies with event goals
and organizational priorities. - Monitor analyze and optimize campaign performance to improve outcomes.
- Lead the creation and execution of multi-channel promotional campaigns
including print digital email and social media. - Manage marketing calendars to ensure timely communication and delivery across
channels. - Oversee branding creative development and production of marketing assets for
events. - Manage relationships with external marketing agencies vendors and creative
partners including sourcing bidding and contractual negotiations. - Guide creative teams ensuring adherence to brand standards and quality.
- Oversee budgets allocating resources effectively and ensuring expenditures
align with strategic priorities.
Key Attributes
- Strategic thinker with a results-oriented mindset.
- Strong collaborator capable of working across departments and managing
multiple stakeholders. - Data-driven decision-making skills for measuring success and optimizing
campaigns. - Creative leadership with an eye for innovative marketing solutions.
- Excellent written and verbal communication skills.
- Organized with the ability to manage multiple projects and deadlines.
- Vendor management experience including sourcing and contract negotiations.
- Adaptive able to adjust strategies in a dynamic environment.
- Committed to maintaining high brand standards and consistency.
Education Experience and Skills
- Bachelors or advanced degree in Marketing Tourism Business or related
field. - 10 years of progressive marketing experience with a proven track record of
success. - Proven experience in developing and guiding creative concepts for marketing
campaigns and events. - Prior experience managing external vendors and external agencies.
- Budget management proficiency.
Other
- Position based in Washington DC. U.S. Travel staff work in the office
Tuesdays Wednesdays and Thursdays with the option to work remotely on
Mondays and Fridays. - Moderate travel (up to 2-3 times per month) is required.
- Salary: 115-140K plus bonus potential.
- Other Duties: Please note this job description is not designed to cover or
contain a comprehensive listing of activities duties or responsibilities
that are required of the employee for this job. Duties responsibilities and
activities may change at any time with or without notice.
Required Experience:
Director
Key Skills
- Computer Hardware
- Sales Experience
- Marketing
- Public Relations
- Catering
- Fundraising
- Hospitality Experience
- Financial Acumen
- Nonprofit Management
- Event Planning
- Events Management
- negotiation
