Marketing Manager

Marketing Manager

Salary: per year performance bonuses

Contract: Full-time

Work Pattern: On-site / Hybrid (occasional evenings required)

Company Overview

A premium entertainment and nightlife venue in Central London combining immersive gaming experiences cinema-style entertainment cocktails food and a high-energy social atmosphere. The venue hosts weekly themed events tournaments private bookings and curated experiential nights.

The business is focused on building a standout destination brand-one that blends entertainment community and nightlife to deliver a consistently memorable guest experience.

Role Purpose

The Marketing Manager will lead the digital marketing strategy brand growth and online visibility of the business. This is a hands-on strategic role responsible for planning and executing campaigns driving bookings and footfall and maintaining a strong trend-driven brand presence.

The role includes direct coordination of outsourced creative and marketing teams ensuring consistent delivery across social media paid advertising and digital channels.

Key Responsibilities

1. Digital Strategy & Campaign Management

• Plan and deliver weekly and monthly digital marketing campaigns
• Manage paid advertising across Meta TikTok and Google platforms
• Analyse performance data and optimise campaigns for reach conversions and footfall
• Develop promotional strategies for events themed nights tournaments and private bookings
• Maintain and manage the overall marketing calendar

2. Social Media Management

• Oversee social media platforms including Instagram and TikTok
• Coordinate with social media managers videographers and designers to produce high-quality content
• Review and approve content plans captions and posting schedules
• Monitor trends and adapt content direction to maintain relevance
• Track engagement growth and content performance metrics

3. Outsourced Team Coordination

• Act as the primary point of contact for external designers editors and social media specialists
• Provide clear briefs timelines and performance expectations
• Review and approve visuals videos and branded assets
• Ensure deadlines are met and output aligns with brand standards
• Evaluate team performance and recommend improvements

4. Community & Online Presence

• Build excitement and anticipation around events and experiences
• Oversee online communication and response guidelines
• Monitor guest feedback across reviews and social platforms
• Strengthen brand loyalty and community engagement through consistent messaging
• Support event-related promotions in collaboration with internal teams

5. Brand Development & Growth

• Develop and evolve the brand voice tone and long-term identity
• Manage influencer marketing and micro-creator collaborations
• Contribute ideas for viral campaigns and innovative digital experiences
• Ensure brand consistency across all digital and customer touchpoints

Requirements

• 2-4 years experience in marketing ideally within hospitality nightlife entertainment or F&B
• Proven experience managing digital marketing campaigns and paid media
• Strong understanding of short-form video content and social media trends
• Experience briefing and managing creative or outsourced teams
• Fluency in English; additional language skills beneficial for international team coordination
• Solid understanding of analytics performance metrics and optimisation
• Experience working with agencies freelancers or external partners
• Organised strategic and comfortable working independently
• Willingness to work occasional evenings for major campaigns or events

Compensation & Benefits

• Base salary: per year
• Performance-based bonuses including:
• Viral campaign bonus
• Event promotion performance bonus
• Social growth bonus
• Free meal and drink during shifts
• Staff discounts and team perks
• Opportunity to grow with an expanding entertainment brand