Marketing Manager-Canadian Programs
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Job Location:
Monthly Salary:
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
Job Summary:
The Canadian Program Marketing Manager is responsible for developing and executing strategic marketing initiatives tailored to the Canadian market. This role ensures alignment with Bass Pro Shops brand standards while adapting campaigns to national preferences regulations and customer behaviors.
Key Responsibilities:
- Lead the development and oversight of the omni-channel marketing plan for Canadian marketing programs through effective collaboration with key merchandising marketing and channel stakeholders
- Lead cross-functional communication processes to ensure resources are aligned across stakeholders to deliver quality execution of marketing campaigns
- Manage campaign performance and key metrics providing regular reporting and optimization recommendations to leadership.
- Parter with brand and creative leaders to lead the development of brand management standards that strengthen our company and product brands positioning in the marketplace.
- Collaborate with Canadian retail merchandising and eCommerce teams to support all campaigns including product launches promotions and seasonal events.
- Analyze and communicate market trends customer insights and competitive activity to inform strategy.
- Manage relationships with Canadian relevant agencies and vendors.
- Ensure compliance with Canadian advertising standards and bilingual (English/French) requirements where applicable.
- Support community engagement and conservation initiatives in Canada.
- Provide leadership development including coaching accountability and recognition to team of direct reports and partners
Qualifications:
- Bachelors degree in Marketing Communications or related field.
- 8 years of marketing experience preferably in retail or consumer goods.
- Strong understanding of Canadian market dynamics and cultural nuances.
- Experience with digital marketing platforms CRM tools and analytics.
- Excellent project management and communication skills.
- Bilingual (English/French) preferred.
Preferred Attributes:
- Passion for outdoor recreation and conservation.
- Experience working in multi-national company environments.
- Familiarity with Canadian retail regulations and consumer behavior.
Bass Pro Shops & Cabelas welcomes applications from people with disabilities.
Accommodations are available upon request during the assessment and selection process.
Benefits
- Enjoy discounts on retail merchandise our restaurants world-class resorts and conservation attractions!
- Fun work environment
- Competitive wages
- Excellent benefits
- Unlimited career advancement opportunities
- Bass Pro Cares Fund
Required Experience:
Manager
Key Skills
- Business Development
- Customer Service
- Apache
- Market Research
- Customer Relationship
About Company
Bass Pro Shops is your trusted source for quality fishing, hunting, boating and outdoor sporting goods. Inspiring people to enjoy & protect the great outdoors.
