Director of Enrollment Management

With close to 500 students in grades K-12 on two campuses just minutes apart McLean School is

delivering on the promise of giving students skills confidence tools and knowledge to succeed in

college and beyond. Many schools whose population includes both traditional learners and those who

learn differently talk about their aspiration for graduates to attend college. At McLean School that is not

only an aspiration but a reality for nearly 100% of graduates.

Following the long-term tenure of McLeans current Director of Enrollment the next Director will have

the opportunity to continue growing and refining the schools enrollment in alignment with its mission.

The Director will serve as a key member of the schools administrative leadership lead the enrollment

team and advance a number of key areas of institutional growth.

ABOUT THE MCLEAN LEADERSHIP TEAM

In his second year as Head of School Barry L. Davis is empowering a talented team of educators to

create an environment where students can be transformed and families can exhale in the knowledge

that their child will be seen and understood. His distributed leadership model places trust and freedom in

the hands of his administrators. The next Director of Enrollment will join an accomplished and ambitious

group of colleagues committed to collaboration and shared growth.

Opportunities and Challenges

Grow and refine McLeans enrollment in alignment with its mission - McLeans enrollment has

grown significantly in recent years and the school plans to continue this growth from its current

enrollment of 480 students to between 550 and 600 students in the next few years through a combination

of increasing new enrollment with diverse mission-appropriate students and strengthening retention.

The new Director will lead the development and implementation of the schools strategic enrollment

plan and mobilize the community in support of its enrollment goals.

Continue to build awareness and networks across the region of McLeans mission and its

success in transforming its students lives McLean has invested significant energy in building

awareness among area independent schools in the DMV (D.C. Maryland Virginia) educational

consultants and others who work with students who would benefit from McLeans Abilities Model and

the expertise and dedication of its professional educators. The new Director will have the opportunity to

capitalize on and extend this work by connecting with those who are already a part of McLeans network

and identifying new sources of referrals.

Capitalize on the partnerships between the Enrollment Marketing and Communications and

Institutional Research teams - Members of the leadership team are quick to note the impressive

strengths of their McLean colleagues and the new Director of Enrollment will have the opportunity to

experience that for themselves. Given the interdependent nature of their work the new Director will be

able to draw upon and further strengthen the highly collaborative trusting and dynamic relationships

with counterparts in marketing and communications and institutional research to advance the Enrollment

Offices addition a dynamic group of Division Heads will be partners in shaping the community

of the school.

Capitalize on McLeans investment in institutional research to empower the offices decision-

making: McLeans distinctive commitment to institutional research creates real opportunities for data-

driven decision-making. The new Director will partner with the office to gain and utilize new insights as

they advance the schools goal for new students and retention of its current students and families.

Key Responsibilities

The successful candidate will have demonstrated experience and expertise in:

- Developing and implementing a strategic enrollment plan to achieve agreed upon goals for

recruitment and retention of students with diverse backgrounds abilities and experiences.

- Providing strong leadership to the Enrollment team setting direction supporting professional growth

and ensuring accountability.

- Overseeing all aspects of the admission process with warmth and individualized attention moving

mission appropriate students down the funnel from initial inquiry to applicant to admission to enrolled

student.

- Building and maintaining strong relationships with educational testers and consultants as well as

Admission Directors at area independent schools who refer prospective students to McLean School.

- Working closely with the Marketing and Communication team to ensure messaging aligns with the

schools mission and differentiates McLean within the independent school marketplace.

- Designing and leading admission eventsincluding open houses tours student visits and welcome

programsthat help meet enrollment and re-enrollment targets.

- Managing data collection and analysis of enrollment trends and ensuring strategies are informed by

local regional and national independent school market conditions.

Serving as a member of the Financial Aid Committee working with colleagues to balance accessibility

affordability and institutional sustainability.

- Representing the School to prospective families including through school fairs professional

networks and community events.

- Participating fully in the life of the School serving as an engaged and visible member of the

community.

Qualifications and Personal Attributes

The ideal candidate will be a seasoned and proven leader with deep experience in all aspects of

enrollment marketing and admissions. McLean School strives to hire people committed to the schools

mission and values. The following qualifications are sought in the ideal candidate:

- A deep commitment to McLean Schools mission values and belief in the potential of every student.

- Significant understanding of how students with dyslexia anxiety ADHD and Executive Functioning

issues learn and how best to support them.

- Proven leadership experience in enrollment management or a related field.

- Be particularly attuned to and skillful in working with parents who have a high level of concern for

their children as learners.

- Strong relationship-building communication including public speaking and writing and cultural

competency skills.

- The ability to think strategically and the capacity to implement data-driven enrollment practices and

adapt to changing market conditions.

- Demonstrated ability to manage multiple projects in a fast-paced environment with attention to detail

and follow-through.

- Proficiency with enrollment management systems databases and digital communication tools such

as Blackbaud Clarity and HubSpot.

- An orientation toward collaborative teamwork characterized by a sense of humor creativity and

resilience.

- Availability to work occasional evenings and weekends for events

- Embody a compassionate flexible and caring leadership style while still having the ability to make

tough-but-correct decisions when necessary.

- Be particularly attuned to and skillful in working with parents who have a high level of concern for

their children as learners.

- Lead with outgoing energetic positive and engaging communications and personal style.

To Apply

Interested and qualified candidates are invited to contact the consultants in confidence as soon as

possible. Candidates will ultimately need to submit the following materials as separate PDF documents

and may be asked for additional materials if selected to advance in the search:

- A cover letter expressing their interest in this particular position;

- A current résumé;

- A list of five professional references with name relationship phone number and email address of

each (references will not be contacted without the candidates permission):

Send to:

Chris Boyle

Consultant

Charlotte Brownlee

Consultant

The full-time equivalent salary range for this position is $00. The starting salary is based

upon but not limited to several factors that include years of experience education level and expertise.

Required Experience:

Director