Department Contact:Ana Chavez-Mcpherson
Internal or External Search:External - Open to all applicants
Advertising Summary:The College of Health Education and Social Transformation has a job opening for a Student Program Coordinator for the School of Nursing.
PositionTitle: Student Program Coordinator
College/Division: College of Hlth Educ & Soc Trans
Department: 370200-NURSING
Location: Las Cruces
Offsite Location (if applicable):
Target Hourly/Salary Rate: 16.83
Appointment Full-time Equivalency: 1.0
FLSA Status:Non-Exempt
Bargaining Unit Announcement: This is a bargaining unit position with American Federation of State County & Municipal Employees (AFSCME).
Contingent Upon Funding:Contingent upon funding
Standard Work Schedule:Standard (M-F 8-5)
If Not a Standard Work Schedule:
Job Duties and Responsibilities:
Develops and implements marketing strategies to promote all academic programs within the School of Nursing including BSN MSN and DNP pathways for student recruitment.
Designs and distributes marketing materials (flyers brochures digital ads videos etc.) in coordination with NMSU Marketing and Communications to ensure consistent university branding.
Coordinates with faculty staff and students to collect success stories testimonials and program highlights for promotional use.
Assists in the creation and dissemination of newsletters and e-blasts to internal and external audiences for recruiting to the nursing programs.
Manages the School of Nursings social media accounts (e.g. Facebook Instagram LinkedIn TikTok etc) including content creation scheduling and audience engagement.
Develops an annual social media calendar aligned with academic cycles recruitment events and key university initiatives for nursing student recruiting.
Creates engaging multimedia content such as student spotlights event highlights faculty features and short videos to enhance visibility and engagement.
Monitors analytics to assess social media performance and recommends strategies to increase reach and engagement for retention and recruitment of nursing students.
Responds to online inquiries and comments in a timely professional manner maintaining NMSUs positive public image.
Works closely with the Director of the School of Nursing program directors and academic advisors to ensure marketing and recruitment messages reflect current curricula and opportunities.
Collaborates with the HEST College communications and recruitment teams to align efforts across departments.
Assists with planning and promotion of student recognition events such as pinning ceremonies and open houses.
Maintains an organized database of contacts events and outcomes for recruitment and marketing activities.
Performs other related duties as assigned to support the mission and goals of the School of Nursing.
Required Education and Experience:
High School diploma 1 years of relevant experience or higher degree.
Equivalent Qualifications:
Preferred Qualifications:
Special Certification/Licensure:
Environment: Work is normally performed in a typical interior/office work environment.
Physical Effort: Light physical effort. Effort applies to no more than two (2) hours per day.
Lifting Requirements: Requires handling of average-weight objects up to 25 pounds or standing and/or walking for more than four (4) hours per day.
Risk: No or very limited exposure to physical risk.
Required Experience:
IC