In-Market Brand Lead

Midrand - South Africa

Monthly Salary: Not Disclosed

Posted on: 20 hours ago

Vacancies: 1 Vacancy

Job Summary

Job Description Summary

The position is responsible for achieving SFE monthly target for the assigned territory customers or therapeutic area by promoting effectively the different ethical products to healthcare professionals through the execution of approved marketing strategies and programs. The position is also expected to collaborate with colleagues use expertise and strong professional relationships to enable the right patient to get the right solution at the right time.

Job Description

Major accountabilities:

Achievement of Market Share Target

Demonstrate improvement on brand metrics through Brand awareness/ recall message retention prescription intent and trial rate.
Ensure positive customer experience in reference to Net Promoter score Overall HCP satisfaction rating and HCP Retention rate
Attain market share objective
Achieve monthly sales targets
Meet other set key performance indicators (KPIs)

Disease Therapeutic & Product and Competitors Area

Mastery on product knowledge clinical studies and updates on the assigned therapy area or following major areas:

Disease therapeutic product & competitors

Ensure brand lead and key account activities are aligned to customer insights
Acts as point of integration and collaboration for specific Novartis brands in specific Territories /Accounts to ensure full 360-degree approach to account

Selling Expertise

Demonstrate expertise on virtual patient-centric selling using omnichannel engagement tools and framework.
Explore needs from customers perspective and adapting brand messages to enable the right patients to get the right solutions at the right time
Effectively communicate brand messages and benefits to target customers aligned to the digital Marketing Communication Strategy
Responsible for achievement of the Territory Plans and aims to deliver the required territory sales targets.

Market & Customer Acumen

Demonstrate clear understanding on the needs and pain points of target HCPs and closely feedback to In-market Brand Lead/ Medical for more relevant content and programs

Sales reports updates and support

Conduct regular brand/KAM reviews to ensure brand and KAM strategies are up-to-date and effective.
Provide detailed reports and updates on projects implemented and other business-related expenses and all relevant business correspondence with the use of appropriate presentation tools/ equipment
Always maintain business updates / advantages through training and other information source (internet books etc.).
Use ONCORE for Congress Events and Attendees
Liquidate expenses in a timely manner
Provide professional support in continuing medical education

Collaboration with Stakeholders

Pro-actively collaborate with other Novartis stakeholders in sales and across functions (e.g. Medical Patient Access) to achieve sales targets and when required to support cross- functional competencies
Partner with the customers by providing value added services for patients

Ethics Risk and Compliance

Quality and Pharmacovigilance Ensure teams ERC to good pharmacovigilance practice (GPVP) quality and adverse event reporting.
Ensure awareness and understanding of the Novartis Code of Ethics and other ERC guidelines and policies (Speak Up Office Pharmacovigilance Anti-bribery Conflicts of Interest BeSure etc.)
Adhere to the highest ethical standards in the industry and abide by the Novartis Code of Ethics and other ERC guidelines and policies (Speak Up Office Anti-bribery Conflicts of Interest BeSure etc.)
Report potential misconduct or violations to the Code of Ethics and other ERC guidelines to any of the following: Manager CPO Head Legal ERC P&O Speak Up Office.
Drive and ensure completion of all mandatory training programs and understanding for the team
Reporting of adverse events / special case scenarios related to Novartis products to the within 24 hours of awareness

Minimum Requirements:

Education

4-year course preferably business and allied medical sciences from a reputable institution.

Work Experience:

Established Network to target Customer Group desirable.
At least 1 2 years of strong track record as a Specialist Representative or solid exposure in pharmaceutical selling i.e. brand selling and developing brand advocates
Digital / engagement track record preferable
Digital savvy
Mastery on product knowledge clinical studies and updates on the assigned therapy area
Expert on patient-centric selling using omnichannel engagement tools and framework

Skills:

Account Management.
Commercial Excellence.
Communication Skills.
Compliance.
Conflict Management.
Cross-Functional Coordination.
Customer Insights.
Ethics.
Healthcare Sector.
Influencing Skills.
Negotiation Skills.
Selling Skills.
Technical Skills.

Languages :

English.

Novartis South Africa is committed to promoting equity (race gender and disability) through the filling of this post with a candidate whose transfer/promotion/appointment will promote representivity in line with the numerical targets as contained in our Employment Equity plan. While we are prioritizing designated groups our selection process will still be based on the most suitable candidate with the necessary skills and experience as outlined in the job description.

Why Novartis:

Our purpose is to reimagine medicine to improve and extend peoples lives and our vision is to become the most valued and trusted medicines company in the world. How can we achieve this With our people. It is our associates that drive us each day to reach our ambitions. Be a part of this mission and join us! Learn more here: receive: You can find everything you need to know about our benefits and rewards in the Novartis Life Handbook. our Novartis Network: If this role is not suitable to your experience or career goals but you wish to stay connected to hear more about Novartis and our career opportunities join the Novartis Network here:
Desired

Account Management Commercial Excellence Communication Compliance Conflict Management Cross-Functional Work Customer Insights Ethics Healthcare Industry Influencing Skills Negotiation Sales Technical Skills

Job Description SummaryThe position is responsible for achieving SFE monthly target for the assigned territory customers or therapeutic area by promoting effectively the different ethical products to healthcare professionals through the execution of approved marketing strategies and programs. The po...