Digital Marketing Specialist (Partnership)

Job Overview:

The Digital Marketing Specialist (Partnership) is responsible for designing and executing a strategic marketing partnership plan to enhance brand visibility engagement and business growth. This role involves researching initiating and maintaining collaborations with Media Buy Influencers Agencies Gamification platforms Ad Networks Presenters/Celebrities Podcasts and other relevant partners. The specialist will manage end-to-end partnership operations including finance legal and strategic analysis while overseeing one junior member to ensure the efficient execution of all tasks.

Responsibilities:

1. Partnership Strategy & Business Expansion

• Develop and execute a comprehensive marketing partnership strategy aligned with business growth objectives.
• Research and identify new potential partners (Agency Media Buy Influencers Ad Network Gamification Podcast) while maintaining strong relationships with existing partners.
• Communicate and negotiate effectively with potential and current partners to secure beneficial collaborations.
• Seek new projects campaigns channels and emerging trends/technology to enhance business opportunities.
• Continuously research and monitor competitors partnership strategies to re-strategize and maintain a competitive edge.

2. Campaign Planning & Content Creation

• Brainstorm analyze and develop marketing projects/campaigns to make effective strategic decisions.
• Create plan and implement marketing content including briefing AW/Video materials proposals for collaboration projects and social media planning.
• Collaborate with internal teams (Content Creation Motion Design Online Community and related) to ensure cohesive messaging and branding.

3. Operational Management & Process Coordination

• Operate 3rd party (Media Buy Agency Influencer and related) projects from start to end ensuring smooth execution and timely delivery.
• Manage the related finance (payment/accounting) legal (contracts NDAs MOUs required documents) and administrative processes.
• Coordinate and collaborate with internal teams and external parties to drive project success.
• Handle other assigned tasks relevant to the marketing partnership strategy.

4. Performance Analysis & Cost Efficiency

• Analyze and track the performance of campaigns and partnerships providing data-driven insights for continuous improvement.
• Develop and maintain comprehensive reports on campaign effectiveness ROI and cost-efficiency.
• Re-strategize 3rd party projects based on performance analysis and competitor monitoring.
• Responsible for achieving developing and optimizing KPIs and cost-efficiency for partnership initiatives.

5. Leadership & Team Management

• Lead mentor and develop the junior member to ensure effective task execution and professional growth.
• Set clear goals provide constructive feedback and conduct regular performance reviews.
• Foster a collaborative team environment to drive creativity and strategic thinking. *Other related tasks due to assigned further

Requirements:

• Experience: Minimum 4-5 years in Digital Marketing Partnership Strategy Media Buy Influencer Marketing or Business Development.
• Expertise: Proven experience with partnership operations from start to end including negotiation campaign management and strategic analysis.
• Analytical Skills: Strong ability to analyze track and report campaign performance with experience in cost-efficiency optimization.
• Communication & Negotiation: Excellent communication and negotiation skills to build and maintain strategic partnerships.
• Leadership Skills: Experience in leading and mentoring junior team members.
• Creativity & Strategic Thinking: Ability to brainstorm develop and implement innovative partnership strategies.
• Education: Bachelors degree in Marketing Business Administration Communications or a related field.
• Preferred: Previous experience in partnership/agency/influencer collaboration is strongly preferred especially in financial industry and advertising agencies