Lead, Digital Marketing Creators NA

WHO WE ARE LOOKING FOR

Were seeking a dynamic action-oriented digital marketer who thrives in ambiguity and excels at building and scaling creator strategies. You bring an obsession for cutting through the noise using innovative ideas and by empowering the creators voices to land key narratives. You are comfortable collaborating with multiple strategic and marketing partners and you foster a team culture that prioritizes respect and inclusivity.

You have a deep understanding of digital social and creator marketing and can translate insights into actionable plans. You are a strategic problem solver able to absorb a high amount of detailed information summarize it and present it clearly to a variety of stakeholders. You are comfortable switching from strategic thinking to hands-on execution and you thrive in a fast-paced dynamic environment.

WHAT YOULL WORK ON

• Lead and develop creator marketing strategies for North America across 2 key sport categories (e.g. Basketball Running Training Sportswear ACG).

• Operationalize a tiered creator model ensuring clarity in roles responsibilities and integration across teams for your given sport.

• Establish and uphold brand standards and best practices for creator partnerships ensuring brand safety and long-term value.

• Forge strategic partner relationships (e.g. creators agencies platforms) including regular connection points business reviews and relationship milestones.

• Design and implement a test & learn agenda ensuring that were driving innovation and performance.

• Drive seeding approaches for creators to ensure our network is best representing current product stories.

• Partner closely with our Affiliate Marketing Entertainment Marketing and communications partners to ensure were delivering on brand & business goals.

• Manage creators on-the-ground at events to ensure were driving impact in-person with the teen athlete.

WHO YOULL WORK WITH

You will be part of the larger North America Marketing team and reporting into the Director North America Creator Marketing. You will partner with:

• Global GEO & City Marketing Teams

• Communications Teams

• Brand Creative Studios

• Marketplace Partner Teams

• External Partners (Creators Agencies Platforms)

WHAT YOU WILL BRING

• Bachelors degree in Marketing or related field. Will accept any suitable combination of education experience or training

• A minimum of 6 years directly relevant work experience

• Extensive experience & proven track record in creator influencer entertainment or digital marketing ranging from strategy to execution of talent-based campaigns or programs.

• Outstanding interpersonal skills to develop and maintain meaningful two-way collaboration with internal and external partners/ creators.

• Strategic problem solver with the ability to translate insights into actionable plans and initiatives; switching from strategic thinking to hands-on approach depending on business needs.

• Ability to absorb a high amount of detailed information summarize it and present in a clear and concise manner to stakeholders

• Stellar organization skills: multi-tasking ability to prioritise and work in parallel on several workstreams and meet deadlines

• Passion for sports culture and innovation with a genuine commitment to Nikes mission and values

• Dedication to fostering a team culture of collaboration respect and inclusivity

• Ability to travel up to 20%

We offer a number of accommodations to complete our interview process including screen readers sign language interpreters accessible and single location for in-person interviews closed captioning and other reasonable modifications as needed. If you discover as you navigate our application process that you need assistance or an accommodation due to a disability please complete the Candidate Accommodation Request Form.