Deputy Head of Influencer Marketing, Influencer Marketing
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Job Location:
Ho Chi Minh City - Vietnam
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
The Deputy Head of Influencer Marketing will play a critical role in transforming and scaling our social-first influencer marketing business. Acting as the strategic right hand to the Head of Influencer Marketing. This role drives business performance strengthens client leadership elevates operational excellence and leads a 30-40 member team to deliver high-impact work across social outreach and our influencer ecosystem
What You Will Do
Business Acumen & P&L Management
- Work with the Head of Department to manage the Department P&L ensuring strong revenue growth and sustainable profit margins.
- Own key business drivers: revenue & GP streams cost structures pricing logic and profitability optimization while actively participating in account decisions.
- Deliver data-driven insights and recommendations for strategic planning and business forecasting.
- Support the Head in evaluating campaign and account financials to improve profitability and unlock new growth opportunities
- Contribute to shaping division-wide strategy business scaling and long-term growth roadmap
Client Partnership
- Serve as the senior lead for strategic high-impact clients driving long-term partnerships and business expansion.
- Lead strategic conversations QBRs and long-term planning sessions with clients.
- Identify upsell and cross-sell opportunities collaborating with BD/Sales teams to grow account revenue
- Ensure best-in-class client service grounded in influencer social and digital marketing excellence
Operation Excellence & Team Development
- Oversee day-to-day operations to ensure efficient high-quality and scalable execution across influencer workflows
- Implement SOPs tools automation and productivity frameworks to raise operational maturity
- Lead inspire and develop teams with the skills mindset and capabilities needed for high performance
- Identify skill gaps and drive training initiatives to elevate team expertise and output quality
- Foster a culture of accountability collaboration and strong execution standards
- Develop and implement strategies to align with the divisions goals and business objectives in collaboration with senior management.
Cross-functional Collaboration
- Partner with Creative Strategy Media Operations Finance Sales/BD and Product/Tech teams to build integrated and scalable business solutions
- Strengthen internal alignment to scale the influencer ecosystem and maximize campaign performance
Performance Tracking & Reporting
- Working with the Head of Dept to monitor team KPIs campaign performance and department-wide efficiency metrics.
- Present insights reports and improvement plans to senior leadership.
Who You Are
- Bachelors Degree required.
- 8 years of experience in advertising influencer marketing digital marketing or social platforms; at least 4 years in a leadership role.
- Strong background in influencer marketing social outreach or digital-led brand building
- Proven ability to lead and develop teams of 30 members
- Strong strategic vision with the ability to transform business direction and drive tangible growth
- Advanced business judgment and financial acumen with hands-on P&L management experience
- Excellent communication presentation and negotiation skills; English proficiency required.
- Ability to influence stakeholders at all levels both internally and externally.
- Highly organized decisive fast-learning and comfortable in a high-velocity environment.
- A self-starter with a growth mindset and strong ownership.
Why Youll Love It
- Competitive Salary
- Performance Review (2 times per year)
- Performance Bonus (1 time per year from 0.5-month to 3-month salary amount)
- Annual Leave: 15 days and other leave types
- Private Health Insurance
- Allowances (Parking Fee TGIF Team Bonding...)
- MacBook to be provided
- Good chance to explore new trends in the digital market
- Work in a professional active international and dynamic environment
Required Experience:
Director
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Customer Acquisition
- Multichannel Marketing
- Affiliate Marketing
- Team Management
- Public Speaking
- Lead Generation
About Company
AnyMind Group is an end-to-end Brand Enablement Platform with proprietary software that enables individuals and businesses for brand building, manufacturing, e-commerce, marketing, logistics and global expansion.
