National Sales & Marketing Head

Job Description: National Sales & Marketing Head

Location: Pan-India (Corporate Office Base)

Department: Sales & Marketing

Position Level: Senior Leadership / Head of Department

Role Purpose

The National Sales & Marketing Head will lead and manage pan-India sales and marketing operations. This role is responsible for driving revenue growth developing national sales strategies expanding market presence managing key accounts and building a performance-driven sales organization. The position plays a key role in shaping the company’s strategic direction and ensuring the profitable growth of its chemical product portfolio.

Key Responsibilities

1. Strategy & Planning
   • Develop and implement comprehensive national sales and marketing strategies aligned with the company’s goals.
   • Create annual quarterly and monthly sales plans including revenue targets territory distribution pricing and product mix.
   • Formulate and update company policies related to sales & marketing (payment terms credit policies distribution norms and incentives).
   • Build long-term growth plans for new markets product lines and industry segments.
2. Sales Leadership & Team Management
   • Lead and manage a pan-India sales & marketing team including regional managers sales executives distributors and agents.
   • Recruit develop and mentor the sales and marketing team; conduct performance reviews and provide coaching.
   • Ensure coordination between sales marketing production supply chain logistics and finance.
   • Foster a high-performance results-driven culture within the team.
3. Market Expansion & Business Development
   • Identify new markets customer segments distribution channels and business opportunities across India.
   • Onboard new distributors/dealers and strengthen partnerships with existing ones.
   • Manage key accounts negotiate contracts and build long-term strategic customer relationships.
   • Expand presence in targeted industries and high-potential regions.
4. Product Management Pricing & Positioning
   • Collaborate with production and technical teams to understand the product portfolio and align sales strategies accordingly.
   • Define and manage pricing strategies to ensure competitiveness and margin protection.
   • Lead new product launches promotional activities marketing campaigns and portfolio optimization.
   • Monitor product performance customer feedback and competitor offerings.
5. Revenue Generation Forecasting & P&L Contribution
   • Drive national revenue growth and ensure achievement of monthly quarterly and annual targets.
   • Contribute to profit & loss performance by improving margins optimizing channels and reducing costs.
   • Prepare accurate sales forecasts and demand plans; track KPIs and regional performance.
   • Analyse sales trends market data and competitor activities to refine business strategies.
6. Cross-functional Coordination & Compliance
   • Work closely with production supply chain logistics quality and finance to ensure smooth order execution.
   • Ensure adherence to regulatory requirements safety standards and industry compliance norms.
   • Support internal processes related to audits certifications and product quality systems.
7. Customer & Key Account Management
   • Build and maintain strong relationships with major clients distributors dealers and industrial customers.
   • Personally handle negotiations and strategic deals with high-value clients.
   • Ensure customer satisfaction through timely supply service support and effective communication.
   • Drive retention cross-selling and long-term client engagement.
8. Leadership & Business Growth Mindset
   • Encourage innovation continuous learning and process improvement.
   • Identify inefficiencies in sales distribution and logistics; implement optimization strategies.
   • Promote digital tools such as CRM dashboards and data-driven decision-making.
   • Lead strategic initiatives to improve cost-effectiveness and accelerate growth.

Education & Qualifications

• Bachelor’s degree in Chemistry Chemical Engineering Industrial Chemistry (Preferred)
• MBA in Sales & Marketing from a recognized institute (strong advantage)
• 12–20 years of experience in chemical B2B or specialty chemicals with at least 5 years in a senior leadership role
• Proven track record of national-level revenue generation and team management

Key Skills & Competencies

• Strong leadership and people management
• Deep understanding of the Indian chemical market
• Excellent B2B sales and channel development skills
• Strategic thinking and business acumen
• Strong negotiation and relationship management abilities
• Analytical mindset with strong data interpretation skills
• Ability to work under pressure and manage multiple priorities

Why Join

• Opportunity to lead national-level sales & marketing functions
• Key leadership role with direct influence on company growth
• Work with a 15 year established chemical manufacturing organization
• Fast-growing environment with long-term career potential.