Senior Journalist, Growth (Search)

JOB DETAILS

JOB BAND: D

CONTRACT TYPE: Attachment/FTC 12 months

DEPARTMENT: BBC News

LOCATION: Cardiff

PROPOSED SALARY RANGE: 41200 - 51500 depending on relevant skills knowledge and experience. The expected salary range for this role reflects internal benchmarking and external market insights.

Were happy to discuss flexible working. If youd like to please indicate your preference in the application though theres no obligation to do so now. Flexible working will be part of the discussion at offer stage.

JOB PURPOSE

Join BBC News Growth team to help shape our side-door strategy i.e. attracting users who dont regularly visit the BBC News website or app by meeting them where they already areon platforms they use daily like search engines social media and personalised content feeds. As a Senior Journalist your focus will initially be on Google Search Google Discover YouTube and a variety of different AI experiences but you may also be asked to use other audience insights and social data to help ensure our journalism reaches the widest possible audience. This role involves a shift pattern for weekday working and weekend duties as part of a rota.

WHY JOIN THE TEAM

This role offers the chance to influence BBC News Search strategy work with talented colleagues across the newsroom and beyond (e.g. in the Planning Curation and Metdata teams) and develop your expertise in audience growth initiatives. You will be part of a multidisciplinary Growth team which prides itself on a collaborative inclusive and respectful team culture.

YOUR KEY RESPONSIBILITIES AND IMPACT

• Research compile and share advice by monitoring real-time and long-term search trends to identify opportunities for news coverage and advising on optimising editorial output using keyword research and on-page SEO best practices.
• Analyse historical search data to inform planning and predict future trends.
• Keep up to date with algorithm changes and SEO AI & platform developments sharing updates internally.
• Support training and development of journalists SEO skills.

YOUR SKILLS AND EXPERIENCE

ESSENTIAL CRITERIA

• Expert understanding of Google Search Console and enterprise SEO tools (e.g. News Dashboard).
• Strong experience with data analysis tools (e.g. Piano).
• Knowledge of the data available on social media platforms and a willingness to undertake projects using this data
• Clear and effective written and verbal communication skills.
• Commitment to a collaborative respectful and inclusive workplace culture

DESIRED BUT NOT REQUIRED

• Experience in training or mentoring colleagues on SEO and digital best practices.
• Familiarity with audience segmentation and growth tactics.
• Editorial experience and understanding of content production formats user needs and newsroom workflow

If you can bring some of these skills and experience along with transferable strengths wed love to hear from you and encourage you to apply.