Senior Manager, Influencer Marketing

Who we are:

The Ad Council convenes creative storytellers to educate unite and uplift audiences by opening hearts inspiring action and accelerating change. For more than 80 years the nonprofit organization and its partners in advertising media marketing and tech have been behind some of the countrys most iconic social impact campaigns Smokey BearFriends Dont Let Friends Drive Drunk Tear the Paper Ceiling and many more.

Job Summary

About Creators for Good:

Come join the Ad Councils Creators for Good team a core part of the overall Marketing & Communications team and the premier partner for mobilizing influential trusted messengers in support of the countrys most pressing issues. The Creators for Good team identifies and partners with a broad spectrum of media platforms and trusted messengers including: celebrities social influencers subject matter experts podcasters businesses athletes musicians faith leaders and more. The incorporation of trusted messengers is a crucial element to the Ad Councils ability to drive social impact and Creators for Good is deeply integrated within our purpose-driven campaigns leveraging their voices across our channel mix including social media advertising events and media partnerships.

About the opportunity:

As Sr. Manager Influencer Marketing (known at Ad Council as Sr. Manager Creators for Good) you will lead influencer strategy and execution for 4-6 dedicated social impact campaigns and support the growth of the Creators for Good brand. You will be a key member of a team that is growing rapidly and expanding their remit of talent and trusted messenger engagement particularly in the areas of sports and entertainment. The role will include both day-to-day campaign execution and strategic planning.

Additionally you will meaningfully contribute to enhancing Creators for Good processes efficiencies and service offerings. You will not only independently manage Creators for Good activations across a portfolio of multi-channel campaigns but you will also enhance the trusted messenger strategy and execution of some of the most complex and high-profile efforts. Responsibilities will also include positioning both Creators for Good internally and externally among key stakeholders by sharing your expertise with media marketing non-profit and government partners.

Compensation:

The compensation for this position is within the range of $90000 - $95000 annually (based on experience level). The compensation package also includes an annual incentive comprehensive benefit offerings and generous paid time off.

What Youll Do:

Influencer Campaign Management & Talent Strategy Development your primary role as a Senior Manager Creators for Good is the full-service execution of trusted messenger activations on behalf of Ad Council and its co-branded client campaigns including: influencer strategy & brief development sourcing influencer outreach talent vetting copywriting content development review & approval paid amplification strategy & execution event coordination measurement and analytics.

More specifically you will:

• Develop overarching influencer marketing & talent-centered earned media strategies for dedicated campaigns that will be informed by campaign messaging and target audience definition
• Independently oversee all aspects of influencer campaign execution including: creator sourcing vetting outreach brief development creative content development campaign launch and comprehensive measurement analysis & reporting.
• Build & foster relationships with cross-functional teammates across the Ad Council to ensure Creators for Good programs deliver campaign impact and meet or exceed client goals
• Collaborate with and mentor Creators for Good teammates to share best practices new ways of working and foster a culture of ownership & accountability across the team
• Stay abreast of relevant current events cultural moments and industry trends to identify new and innovative opportunities or trusted messenger partnerships for campaigns
• Engage in ongoing learning and development opportunities including identifying opportunities for cross-functional collaboration and enhancing our teams efficacy through emerging and evolving tactics
• Manage external influencer network vendors and partners when applicable and oversee all aspects of the partnership ensuring goals are met on time and within budget
• Leverage data and insights provided by the internal Strategy and Evaluation team and monitor emerging news about campaign causes and issues to identify opportunities to break into the conversation
• Independently manage campaign budgets internal accounting and vendor invoicing ensuring all activations are executed within budget and all vendors or creators are paid on-time.
• Contribute to Creators for Good Thought Leadership efforts through participation in industry panels & events as an expert in the impact of Trusted Messengers on the countrys most pressing social issues
• Support larger Ad Council efforts at industry events such as panels conferences & events featuring talent

What Youll Bring:

• 5 years of social media influencer marketing and talent relations with experience working with high profile entertainment / sports talent a plus
• 3 years experience managing internal and external clients
• Experience navigating highly matrixed organizations and marshalling resources
• Experience in team management and mentoring (direct reports or through influence)
• Creative and strategic thinker that proactively ideates and activates
• Self-starter who excels in a collaborative entrepreneurial and fast-paced setting
• Excellent project management skills organizational skills and attention to detail
• Excellent communication skills (verbal and written)
• Experience with social listening and measurement across platforms like Instagram TikTok and YouTube

What youll get:

All full-time the Ad Council employees are eligible for:

• Full remote work arrangements; Robust and flexible time off; Parental/Caregiver leave; Health days.
• Comprehensive Medical Dental and Vision plans; Health and Flexible Savings benefit; Reimbursement toward health and wellness expenses; Additional insurances for your spouse/children/pets.
• Participation in the Ad Council 403(b) Retirement Plan with generous annual company contributions.
• Professional and skill-based development opportunities; Tuition Reimbursement.

What were committed to:

At the Ad Council we value and celebrate the unique characteristics and perspectives that make each person who they are. Fostering a welcoming environment allows us to enhance and reimagine how we reach our audiences. It is not simply our belief but our duty to cultivate a team that is representative of the American people. Only then can we drive true measurable and life-changing impact on the most important issues facing our country today.

The Ad Council is an Equal Opportunity Employer. Qualified applicants will be considered for employment without regard to any legally protected status.

The Ad Council invites all qualified interested applicants to apply for career accordance with the EEOC if you are a person with a disability and need a reasonable accommodation for any part of the application or hiring process please submit your request through one of the following methods listed below.

How to reach us:

To apply online: ()

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Ad Council

Attn: People Operations Team

815 2nd Avenue 9th Floor

New York NY 10017

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