Database Marketing Specialist

Qualifications:

• High school diploma or equivalent required.

• Proficiency in Excel Access and other PC skills a must.

• Excellent time management skills.

• Ability to deal with sensitive data is essential.

• Must possess excellent customer service skills.

• Previous marketing experience a plus.

• Must have demonstrated ability to take initiative be detail-oriented and self-motivated.

• Must be able to get along well with co-workers and work as a team.

• Must have an outgoing personality and be capable of working independently with very little supervision.

• Must have a flexible schedule.

• Must be able to type at least 40 wpm.

• Must be able to read write speak and understand English.

• Must present a well- groomed appearance.

• Must be able to work in a fast-paced environment.

• Executes against activities and programs focused on maximizing return on investment for all direct marketing.

• Executes effective marketing programs targeted to existing and new customers including all customers and potential customers of Harrahs Resort Southern California.

• Works with other database staff across the brand to establish short and long-term direct marketing initiatives.

• Maintains current knowledge of database enhancements and products.

• Monitors transaction activity related to database management.

• Participates in development and administration of database systems that support the marketing efforts and coordinates the analysis of results driven by marketing efforts.

• Keeps all database merges purges updates and enhancements scheduled and synchronized with business objectives system restraints and data value.

• Meets the attendance guidelines of the job and adheres to department and company policies.

• Handles guest complaints.

• Create offer matrices for use by various casino departments and print vendors

• Build offers within Offer Client system associate patrons to offers transfer guest information via secured site to vendors coordinate mail shop process and communicate with vendors throughout mailing process to meet deadlines

• Record offer costs and production costs within Offer Client

• Maintain current operating knowledge of Direct Marketing system functions to effectively coordinate marketing projects

• Write copy to be used for Direct Marketing

• Coordinate list loads in Ticketsage with offer mailings

• Request creative design for offers and work closely with vendors to ensure timelines and creative standards are met

• Review vendor proofs to ensure grammatical correctness regulatory compliance and accuracy with regards to offer matrix and guest play data

• Process offer redemption

• Prepare and communicate offer overviews and telemarketing lists

• Prepare results reports to meet regulatory requirements

• Place property orders for generic Reel Reward coupons

• Secure bids from print vendors to meet budget guidelines

• Maintain and update Harrahs Cherokee website by establishing relationships with key property leaders and corporate Internet Marketing team contacts for content accuracy

• Provide Internet Marketing support via e-marketing social marketing online media campaigns
  pre-stay/post-stay e-mails newsletters and other online initiatives

• Create and execute text alerts through mobile database

• Maintaining up to date working knowledge of email marketing systems by participating in online training and user calls

• Develop and enhance companys online presence through frequent posts via social media responding to guest comments in a timely and accurate manner

• Respond to offer related inquiries from external and internal customers

• Be a participative member of the team by volunteering and being involved in projects committees and task force by providing input and suggestions

• Proactive with incidents and issues ensuring resolution with employees

• Conduct special projects

• Other duties as required to deliver excellent service to internal and external customers

• Adhere to regulatory departmental and company policies/procedures in an ethical manner

• Other duties as assigned.

Essential Job Functions:

• All team members will follow the Everyone Greets Everyone (EGE) policy. It is the expectation that every team member front or back of house should proactively seek out opportunities to greet guests and their fellow team members daily. EGE policy states teams members should: acknowledge guests and fellow team members within 10 feet; initiate friendly verbal greeting within 5 feet; keep your head up look around (head on a swivel); look for opportunities to greet guests and others; please remember that when you are on the floor you are on stage.
• Team members will participate in all mandatory meetings and pre-shift BUZZ sessions.
• Must be able to get along with co-workers and work as a team.
• Ability to read write speak and understand English.
• Must be able to respond to visual and aural cues.
• Must present a well-groomed professional appearance.
• Meets the attendance guidelines of the job and complies with all state federal and regulatory policies and procedures.
• Must be able to work a varied schedule including holidays nights and weekends as needed.
• Must be able to work a reasonable amount of overtime when required.
• Perform other duties as assigned.

Physical Mental & Environmental Demands:

• Must be able to work inside and continuously maneuver around office area and throughout the casino property.
• Must be able to bend crouch kneel twist lift stoop reach and work at a desk when performing administrative functions.
• Must be able to work in areas containing secondhand smoke dust loud noises and bright lights.

Harrahs reserves the right to make changes to this job description whenever necessary. It is ourpolicyto provideequal employment opportunityto all persons regardless of age color national origin citizenship status physical or mental disability race religion creed gender sex sexual orientation gender identity and/or expression genetic information or marital status. This job description is not designed to cover or contain a comprehensive listing of activities duties or responsibilities that are required of the employee. Duties responsibilities and activities may change or new ones may be assigned at any time with or without notice.

Preference is given to qualified Iowa tribal members and members of other federally recognized tribes.