Director, CRM Strategy and Operations

At eBay were more than a global ecommerce leader were changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. Were committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts.

Our customers are our compass authenticity thrives bold ideas are welcome and everyone can bring their unique selves to work every day. Were in this together sustaining the future of our customers our company and our planet.

Join a team of passionate thinkers innovators and dreamers and help us connect people and build communities to create economic opportunity for all.

Director of Global CRM Strategy Operations (L28)

At eBay were more than a global ecommerce leader - were redefining how the world shops and sells. Our marketplace connects millions of buyers and sellers across 190 markets creating opportunity sustainability and meaningful human connection through commerce.

We put our customers first champion authenticity and welcome bold ideas. Every eBayer brings their unique self to work helping us build a more inclusive and innovative future for global ecommerce.

About the Team

The Global CRM organization drives personalized data-driven engagement with millions of users worldwide through email push notifications in-product messaging and more. As Director of Global CRM Strategy Operations youll report to the Global Head of CRM and join a team of passionate world-class marketers who are redefining what customer relationship management means at global scale.

About the Opportunity

Were seeking a visionary highly strategic marketing leader to shape the future of this highly visible transformational role In this role you will help shape and lead initiatives and operations that are central to our success. You will take ownership of high-priority projects and ensure the team delivers tangible business impact combining strategic problem solving and hands on leadership.

Youll drive the global CRM strategy and operational excellence that powers personalized 1:1 customer experiences - fueled by AI advanced analytics and scalable technology. As the CRM organization undergoes a full transformation youll bring the discipline structure and strategic rigor to help us move faster smarter and more efficiently toward our long-term vision.

Youll embed directly within the CRM leadership team as a strategic operator and change agent owning planning measurement and execution alignment that accelerates growth reduces risk and strengthens the impact of every customer interaction.

Why This Role Matters

This role sits at the intersection of strategy operations and innovation shaping how one of the worlds most trusted ecommerce brands connects with millions of customers every day.

Youll be a catalyst for transformation helping eBay deliver on its vision to create meaningful personalized relationships at global scale. For a bold strategic and data-driven leader ready to drive impact and redefine what the customer relationship can be - this is your opportunity to make your mark.

What Youll Lead

• Partner with senior leaders to prepare strategy updates business cases and stakeholder communications driving alignment within and across the organization.

• Help define and elevate measurement frameworks that connect CRM performance to business outcomes including retention GMB and customer lifetime value.

• Help design and operationalize test-and-learn systems that drive experimentation accountability and continuous improvement across programs and channels.

• Identify and scale emerging CRM channels partnering with internal teams and external vendors to test and launch new engagement opportunities.

• Shape channel strategy by scanning the competitive landscape anticipating disruption and future-proofing CRM approaches across markets.

• Integrate learning agendas into CRM roadmaps transforming insights into scalable strategies that fuel sustainable growth.

• Drive operational excellence building repeatable processes tools and communication rhythms that improve transparency efficiency and speed to impact.

What Youll Need

• 5 years of experience at a top-tier management consulting firm or in eCommerce with a strong focus on strategy and cross-functional program leadership.

• Proven leadership experience in CRM or marketing strategy at global scale - ideally within technology ecommerce or digital marketplaces.

• Deep expertise in CRM strategy and operations including measurement frameworks customer segmentation contact strategy and experimentation design.

• Strong analytical mindset with a track record of turning data into actionable insights that drive engagement retention and business growth.

• Exceptional cross-functional influence able to partner seamlessly with Product Data Science Analytics Engineering and Marketing leadership to drive alignment and impact.

• Strategic operator with strong executional discipline capable of balancing visionary thinking with operational rigor and detail orientation.

• Comfort leading through transformation building structure clarity and focus in complex or rapidly evolving environments.

• Strong communicator and storyteller with the ability to synthesize complex information and inspire executive and global audiences.

• Bias for action intellectual curiosity and a growth mindset - with a passion for customer-centric innovation and measurable business outcomes.

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