Principal Software Engineer, Ads Experience
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Job Location:
San Mateo, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
With Robloxs daily active users growing at a record pace we are building the next generation advertising in an immersive metaverse. Our team sits at the core of the Roblox Ads ecosystem serving billions of impressions while providing the critical infrastructure that connects global brands with our massive community of creators.
We are seeking a Principal Software Engineer to drive technical strategy and execution for the Ads Experience team. This team is responsible for the full spectrum of our monetization experience including Advertiser Experience (Roblox Ads Manager) Brand Experience (Brand Ads & Integrations) and Publisher Experience (Creator Monetization & Commerce).
This is a foundational technical challenge beyond standard ad-tech. You will architect the high-scale backbone of our monetization system driving the technical vision for our Ads Manager immersive Brand Ads formats and creator solutions while pioneering AI integration and balancing a three-sided marketplace economy in real-time.
You Will
- Architect the Roblox Ads Manager: Design and build the end-to-end technical architecture for our flagship advertising platform ensuring it can handle complex campaign state management real-time reporting high-volume asset ingestion and intelligent recommendations to optimize campaign goals.
- Architect the Brand Ads Offering: Design and build the end-to-end ads systemincluding forecasting serving and deliveryto support reservation auction and innovative brand ads. You will leverage the uniqueness of 3D to create immersive offerings (video portals deep integrations) that enable advertisers to foster brand awareness and attain their business goals.
- Enable Creator Success: Architect the systems facilitating seamless onboarding and management of monetization integrations (Rewarded Ads Commerce Immersive Ads) provide comprehensive reporting dashboards for payouts and insight metrics and build solutions allowing creators to promote their games using ads.
- Drive Technical Strategy: Act as the technical authority for the organization translating ambitious business goalssuch as new campaign objectives or novel ad formatsinto concrete multi-year technical roadmaps.
- Innovate with AI: Spearhead the strategic application of AI across the ecosystem exploring future capabilities such as Gen AI for multi-modal creatives (Text Image 3D) and intelligent assistants designed to empower advertisers and creators to achieve success.
- Lead & Mentor: Mentor junior and senior engineers conduct design reviews and set the standard for code quality and system reliability across the team.
You Have
- 8 years of experience developing complex software products with at least 3 years in a Technical Lead role.
- Ads Domain Expertise: Deep understanding of the Ad Tech stack including Campaign Management Reporting Creative Ad Serving Measurement and Ad Delivery.
- Full-Stack & Distributed Systems Mastery: Proven ability to design and scale high-availability backend systems using technologies like Go or C# and data processing tools (Spark Flink) combined with a strong grasp of modern frontend architectures (React TypeScript) to build responsive data-heavy user interfaces.
- Product Collaboration: Proven track record of partnering closely with Product Management and Design to define product vision scope requirements and drive execution from concept to launch.
- AI/ML Familiarity: Experience working with ML engineers to integrate AI/ML into product workflows is desirable.
- Education: BS MS or Ph.D. in Computer Science Engineering or equivalent experience.
Required Experience:
Staff IC
Key Skills
- Continuous Integration
- Docker
- Jenkins
- Python
- System Design
- Agile
- C/C++
- Go
- Systems Engineering
- Software Development
- Java
- Distributed Systems
About Company
Roblox is the ultimate virtual universe that lets you create, share experiences with friends, and be anything you can imagine. Join millions of people and discover an infinite variety of immersive experiences created by a global community!
