Director, Luxury Group Global Brand Marketing

New York City, NY - USA

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Description

JOB SUMMARY

The overarching role of Director Luxury Group Global Brand Marketing is to enhance the performance and positioning of Marriott Internationals Luxury Group and associated brands (EDITION The Luxury Collection W Hotels St. Regis JW Marriott The Ritz-Carlton Ritz-Carlton Reserve The Ritz-Carlton Yacht Collection and Bulgari Hotels) within their competitive segments and to ensure that Marriott Internationals portfolio of luxury brands provide maximum value to the enterprise. The most important function of the Brand Marketing Leader is to provide a global point of view on and leadership of our go-to-market strategy and marketing communications ensuring that all cross-functional teams take a cohesive approach towards building a successful luxury hospitality brand.

CANDIDATE PROFILE

Education and Experience Required 4-year degree from an accredited university in Business Administration Marketing or related major and 8+ years of relevant professional experience demonstrating progressive career growth and a pattern of exceptional performance OR 12+ years of relevant professional experience in marketing or related function demonstrating progressive career growth and pattern of exceptional performance. Experience managing and defining transformational strategies for business units. Demonstrated ability to deliver results under difficult conditions particularly when faced with complexity and ambiguity.

Education and Experience Preferred MBA Experience working within and navigating a portfolio of brands. Luxury brand(s) experience

CORE WORK ACTIVITIES

Supports the Vice President Luxury Marketing in defining Luxury Groups global brand strategy including the development and pull-through of the brand strategy and global brand marketing approach

Owns the Luxury Group portfolio campaign from strategy to creative to performance optimization.

Owns the Luxury Group brand style guide evolutions and ensuring consistency across the company in its applications

Work with Bonvoy executive leadership team to align on brand affiliation POVs and work through exceptions or evolutions to how we partner together

Heads the Luxury Groups innovation strategy to meet the ever-evolving luxury consumer by bringing new innovation to life with ground-breaking marketing campaigns activations and partnerships

Represent the Luxury Group point of view across multiple disciplines within Marriott International including Loyalty Digital and Marketing

Fosters supports and educates a community of brand leaders globally and supports leadership in building a compelling business case around the Luxury Group for the existing and future community of brands

Empowers and guides Luxury Group brand experts to drive the continuation of evolved branding

Collaborates with Continent Luxury Brand Leaders Luxury Managing Directors and key discipline leaders to pull-through the global brand strategy in each region

Creates a consistent voice and impactful consumer experience across all channels of communication and consumer touchpoints strengthening our digital footprint and on-property brand environment to drive total growth of all aspects of the Luxury Group business including business travel leisure travel events F&B weddings spa and more

Develops the Luxury Groups holistic content strategy for original content that supports brand and marketing objectives across paid owned earned and internal channels

Leads marketing vendor strategy and oversees all third-party vendors and agencies tasked with creative and strategic work on behalf of the Luxury Group

Partners with cross-functional teams including Media Creative E-Commerce PR Sales Social Digital Email and Marriott Bonvoy to establish KPIs that support our business ensure brand coherence leverage synergies reduce wasted spend and drive success of projects

Supports the Luxury Groups global growth strategy to ensure on-strategy growth in key markets around the world

Leverages brand performance metrics to drive brand awareness brand affiliation and brand loyalty sustaining business results against a comprehensive strategic business plan for the Luxury Group

What impact you can create at Marriott Internationals Luxury Group:

You will play a crucial role in creating a consistent voice and impactful client experience across all channels of communication and consumer touch-points strengthening our digital footprint and hotel environment to drive total growth of the luxury portfolio.

This role is also responsible for leading the team in managing evolving business needs and promotional spend with the goal of delivering a profitable luxury hospitality business.

Lead a large team towards high impact launches and programs

You are energized by

Working in a highly collaborative and team environment

Navigating complexity and supporting consistent transformation and change

Collaborating with passionate teammates

People leadership coaching and development

Proven successful track record in current or previous marketing position including successful new campaign launches

Ability to extract key learnings and apply to future strategic plans

Passion and enthusiasm for brand management

Vision or clear understanding of current luxury landscape & Marriott Internationals Luxury Groups role in contributing to it

Strong strategic analytical skills

Excellent oral and written communication skills

Presentation skills

Strong computer skills e.g. PowerPoint and Excel

Strong interpersonal skills

Strong organizational skills and follow-up ability

Self- motivation with leadership capabilities

At Marriott International we are dedicated to being an equal opportunity employer welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and greatest strength lies in the rich blend of culture talent and experiences of our associates. We are committed to non-discrimination on any protected basis including disability veteran status or other basis protected by applicable law.

Required Experience:

Director

DescriptionJOB SUMMARYThe overarching role of Director Luxury Group Global Brand Marketing is to enhance the performance and positioning of Marriott Internationals Luxury Group and associated brands (EDITION The Luxury Collection W Hotels St. Regis JW Marriott The Ritz-Carlton Ritz-Carlton Reserve T...