VP of Growth Marketing Work From Home

ClinicMind is a leading healthcare SaaS platform that helps providers improve their practice financial performance drive sustainable growth and enhance patient care with integrated EHR RCM and Patient Engagement automation and excellent service solutions.

Position Overview

ClinicMind is hiring an experienced execution-driven VP of Growth Marketing to own all pipeline generation for our Sales organization and build a predictable scalable B2B marketing engine.

This role is focused on generating leads from social media website paid ads and digital channels while directly supporting the Directors of Affiliates Agencies and Eventseach of whom leads their own vertical.

You will drive demand generation across behavioral health psychiatry therapy chiropractic and physical therapy while also strengthening our analytics reporting and attribution discipline.

This position is ideal for a leader who combines strategic vision with hands-on execution has built scalable B2B SaaS marketing engines and thrives in a fast-moving entrepreneurial environment.

You will collaborate closely with Sales Product Marketing and Operations and report directly to the Chief Growth Strategy Officer.

Responsibilities

1. Own End-to-End Growth & Pipeline Generation

1. Build a scalable inbound engine generating pipeline for SMB mid-market and enterprise outpatient practices.

2. Own all pipeline KPIs: MQLs SQLs CAC efficiency revenue contribution and pipeline forecasts.

3. Partner with Sales leadership to deliver predictable monthly and quarterly pipeline performance.

2. Analytics Reporting & Attribution

1. Build and maintain dashboards tracking funnel performance campaign ROI SQL quality CAC payback LTV/CAC and channel attribution.

2. Implement rigorous multi-touch attribution models across all growth channels.

3. Deliver weekly monthly and quarterly data insights to the CGSO and executive team.

3. Lead & Scale a High-Performing Marketing Team

1. Manage and grow a team across Paid Media Social Content Product Marketing Marketing Ops Design and Website.

2. Collaborate closely with Directors of Affiliates Agencies and Events (who own their respective functions).

3. Build a culture of accountability ownership experimentation and data-driven decision making.

4. Demand Generation & Paid Acquisition

1. Oversee multi-channel campaigns across paid social Google Ads LinkedIn retargeting and partner channels.

2. Develop vertical-specific funnels for behavioral health psychiatry therapy chiropractic and physical therapy.

3. Launch high-performing landing pages lead magnets and nurture tracks that convert consistently.

5. Website SEO & Conversion Optimization

1. Own website strategy UX messaging CRO and analytics.

2. Increase demo conversions through testing optimization and improved user paths.

3. Lead SEO strategy focused on outpatient behavioral health and specialty-practice keywords.

6. Lifecycle Marketing & Automation

1. Build multi-touch nurture programs for prospects webinars events affiliates and enterprise buyers.

2. Use CRM and automation platforms (PatientHub ClinicMind 2.0 etc.) to scale conversion and funnel velocity

7. Content & Product Marketing

1. Oversee creation of blogs case studies videos webinars collateral and sales enablement assets.

2. Develop ICP-specific messaging and positioning for all buyer personas.

3. Lead GTM strategy for product and feature launches.

8. Events Partnerships & Affiliates

1. Support Directors of Events Partnerships and Affiliates with targeted marketing campaigns.

2. Develop co-marketing programs that strengthen partner relationships and drive incremental lead flow.

Qualifications

1. 712 years in B2B SaaS marketing including 5 years in growth/demand generation roles.

2. Proven success owning pipeline and driving qualified leads for Sales teams.

3. Experience in healthcare SaaS EHR/RCM AI healthtech practice-management platforms or patient engagement solutions strongly preferred.

4. Deep expertise in paid media SEO CRO lifecycle marketing content strategy analytics and attribution.

5. Strong leadership experience managing multi-disciplinary teams in fast-growth environments.

6. Highly data-driven with mastery of analytics attribution models KPI reporting and forecasting.

7. Excellent communication skills; strong collaborator across Sales Product and Operations.

8. Demonstrated ownership mindsettakes accountability for results outcomes and performance.

9. Innovative scrappy and execution-oriented; comfortable being both strategic and hands-on.

Must Have

1. 1. Must have stable internet connection minimum of 25 MBPS

   2. Must have a mobile data plan as a backup

   3. Must be comfortable working the US business hours (EST)

   4. Must own a PC or laptop with at least 16 GB of memory