Senior Manager, Performance, Growth Marketing

Requisition ID: 244461

Join a purpose driven winning team committed to results in an inclusive and high-performing culture.

Purpose

The Senior Manager Performance Growth Marketing is a strategic and performance-focused leader responsible for driving enterprise growth through Paid Search. As the lead for the Paid Search practice this role oversees the development execution and optimization of search engine marketing (SEM) strategies across Google Bing and other platforms. The incumbent will lead a team of specialists manage significant budgets and collaborate across business lines to deliver measurable outcomes including customer acquisition revenue growth and improved ROI. This role is ideal for a data-driven marketer who thrives in a fast-paced environment and is passionate about search innovation and performance excellence.

Accountabilities

• Lead the Paid Search Practice: Own the strategic direction and day-to-day operations of the Paid Search channel ensuring alignment with enterprise growth goals and customer needs.
• Performance Strategy & Execution: Develop and implement high-performing SEM strategies that drive business outcomes across Canadian Banking Global Wealth Management and Global Banking & Markets.
• Team Leadership: Manage and mentor a team of Paid Search Managers fostering a high-performance culture focused on continuous learning innovation and results.
• Campaign Optimization: Oversee keyword strategy bidding models audience segmentation and creative testing to maximize campaign efficiency and effectiveness.
• Cross-Functional Collaboration: Partner with journey management analytics content and marketing planning teams to ensure integrated execution and alignment with broader digital strategies.
• Budget & Forecasting: Manage multimillion-dollar Paid Search budgets ensuring optimal allocation pacing and forecasting to meet performance targets.
• Measurement & Reporting: Define and track KPIs analyze campaign data and deliver actionable insights to stakeholders to inform ongoing optimization and strategic planning.
• Innovation & Best Practices: Stay ahead of industry trends platform updates and emerging technologies to continuously evolve the Paid Search approach.
• Compliance & Risk Management: Ensure all Paid Search activities adhere to internal controls regulatory requirements and the Banks risk management framework.
• Champion Culture & Values: Foster an inclusive customer-focused and high-performance team environment aligned with Scotiabanks values of accountability passion integrity and respect.
• Builds a high-performance environment and implements a people strategy that attracts retains develops and motivates their team by fostering an inclusive work environment. Uses a coaching mindset and behaviors; communicating vison/values/business strategy; and managing succession and development planning for the team.

Skills & Experience

• 68 years of experience in performance marketing with deep expertise in Paid Search and SEM.
• Proven success in managing large-scale Paid Search campaigns and delivering strong ROI.
• Advanced proficiency in Google Ads Microsoft Advertising Search Ads 360 and related tools.
• Strong analytical skills with experience in data-driven decision-making A/B testing and performance reporting.
• Demonstrated leadership experience with a track record of building and developing high-performing teams.
• Excellent communication and stakeholder management skills.
• Experience working in complex matrixed organizations and integrated marketing environments.
• Familiarity with financial services or other regulated industries is an asset.

Dimensions

• Lead a team of Paid Search specialists focused on campaign strategy execution & optimization
• Support Canadian Banking and other enterprise business lines
• Oversee annual Paid Search budget
• Occasional travel and non-standard hours may be required based on campaign needs.

Education & Other Requirements

• Bachelors degree in Marketing Business or related field; advanced degree or certifications (e.g. Google Ads Search Ads 360) are assets.
• Strong understanding of digital performance metrics attribution models and customer acquisition strategies.
• Passion for innovation and staying ahead of Paid Search trends and platform developments.

Location(s): Canada : Ontario : Toronto

Scotiabank is a leading bank in the Americas. Guided by our purpose: for every future we help our customers their families and their communities achieve success through a broad range of advice products and services including personal and commercial banking wealth management and private banking corporate and investment banking and capital markets.

At Scotiabank we value the unique skills and experiences each individual brings to the Bank and are committed to creating and maintaining an inclusive and accessible environment for everyone. If you require accommodation (including but not limited to an accessible interview site alternate format documents ASL Interpreter or Assistive Technology) during the recruitment and selection process please let our Recruitment team know. If you require technical assistance please click here. Candidates must apply directly online to be considered for this role. We thank all applicants for their interest in a career at Scotiabank; however only those candidates who are selected for an interview will be contacted.