Brand Manager Complement-Mediated Disease
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Job Summary
- Develop and manage a complete marketing program for the successful introduction marketing and sales of brand in scope.
- Collaborate with all departments to ensure an effective alignment on information solutions co-creation and identification of current and future business opportunities.
- Review and analyze sales trends to monitor a continued overall profitable growth and marketing position as well as timely identify possible areas of improvement.
- Inform and keep informed organization on vital activities that affect objectives and goals of division.
- Responsible for planning and executing the marketing plan within the approved operating expenses level.
- Ensure good accuracy for the Demand Plan
- Develop and implement local marketing plan strategies and tactics according to the Global Brand Plan.
- Develop and implement Omnichannel plan strategies according to the Global plan.
- Liaise with Global team and contribute to develop the launch and marketing strategy and tactical plan of assigned product(s)
- Sharpen and adapt the local commercialization strategy and tactics based on customer insights and market/competitors perspectives and ensure key information are included into global strategy development.
- Lead the Brand cross-functional team (BOOST) to identify new business opportunities insights solutions to implement
- Localize and tailor Global key messages and promotional tools to develop impactful omnichannel Brand communication in compliance with the Italian law.
- In coordination with NSM and KAMs prepare the Account Plans and support their implementation.
- Drive cross-functional Brand Plan tactics implementation and KPIs with highest standards of compliance
- Lead involvement in National Congresses local events and initiatives working to support the Sales team
- Build network with stakeholders in collaboration with Commercial team Medical Patient Access & CE&C team to manage customer relationships on a Country scale
- May act as MRP owner
- Ensure Local training for Sales Force together with Medical Team & other functions.
- Act in the role in accordance with SOBI Policies SOPs and in compliance with the Italian Law
- Secure the alignment of the Demand plans for assigned product(s) in the MKT with a high adherence on the accuracy requirement.
- Secure the alignment of the A&P budget spending according to the phasing finance in the plan
Qualifications :
- University degree level education medical/science based
- Recent haematology/Rare disease/nephrology experience in a marketing role for a minimum of 3 years
- Brand management experience minimum 3 years
- Strong cross-cultural leadership effective communication and team working skills
- Multi-stakeholder project management and leadership experience delivering results on time and within budget
- Flexibility ability to manage change and operate in an environment of uncertainty
- Demonstrable customer relationship management experience
- Life cycle management
- Strong accountability approach/mindset
Additional Information :
Skills/Knowledge/Languages
Required:
- Fluency in written and spoken English
- Additional European language skills is an advantage
- Proficient IT skills in PowerPoint Excel and Word
- Adept in using MS Teams
Personal Attributes
Required:
- Cross cultural awareness effective communication and team working skills good interpersonal and social skills
- Flexibile/agile with an ability to manage change operate in an environment of ambiguity and be soultion-focused
- Indirect leadership capabilities ability to influence motivate and delegate without a direct leadership mandate
- Project management experience
- Excellent planning organising and coordination skills
- Demonstrate embrace and align with the companys values (Care Ownership Ambition Urgency and Partnership)
- Ability to control and flourish in an environment of ambiguity uncertainty and stressful situations
- Solid strategic and business acumen.
- Significant track record of demonstrated personal leadership with ability to influence lead and get the job done without line authority and in all conditions
- Cross cultural working appreciation and experience
- Knowledgeable in medical and technical aspects
- Autonomy entrepreneurship attitude and proactivity.
- Solution-oriented and pragmatic attitude
- Effective communication and team working skills
- Personal transparency candour and full integrity
Desired:
Ability to see the big picture
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
Statistics show that women and underrepresented groups tend to apply to jobs only if they meet 100% of the qualifications. Sobi encourages you to change that statistic and apply. Rarely do candidates meet 100% of the qualifications. We look forward to your application! At Sobi, the w ... View more
