T&T-Customer-M&C-Associate Director | Salesforce Marketing Cloud | Bengaluru |

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Job Title: Salesforce Multi Cloud Associate Director

Location: Bengaluru/ Delhi NCR

Education: BE/ Btech

Job Summary

We are seeking a skilled and motivated AD to join our team. The AD will be responsible for implementing maintaining and optimizing marketing automation cross cloud campaigns within the Salesforce clouds including Marketing cloud Marketing cloud Personalization Data Cloud and Sales/Service Clouds. This role involves leveraging SFMC tools and technologies such as Email Studio Journey Builder Automation Studio SQL Data Lake Object Data Model Objects Calculated Insights Identity Resolutions Matching and Merging Segmentation Activation Einstein Recipes to design and manage personalized campaigns and data-driven marketing solutions. The ideal candidate will have a strong understanding of marketing automation customer journeys and data integration combined with expertise in web development and database management. As an Associate Director will collaborate closely with marketing teams to deliver innovative solutions that drive customer engagement and business growth

Job Description

Roles and Responsibilities

• Design develop and deliver Marketing Automation studio solutions using the Salesforce Marketing Cloud (SFMC) Platform including email Journey Builder Cloud Pages SMS and push notification campaigns.
• Experience with Salesforce Data Cloud or any other Customer Data Platform software.
• Deep understanding of data modelling integration architectures and data governance best practices.
• Collaborate with client stakeholders to define requirements deliverables and set manage and document expectations.
• Translate client requirements in detail well to understand technical and functional documentation.
• Implement data integration processes to bring together data from various sources ensure data quality and accuracy by cleaning transforming and standardizing data as needed.
• Manage the technical delivery of custom development integrations and data migration elements of a Salesforce implementation.
• Build solutions that utilize out-of-the-box features and modules and customize according to the requirement in Salesforce Data/Marketing Cloud.
• Experience on Website and mobile app event tracking API integrations and SDKs.
• Experience on Salesforce connectors scripting languages knowledge of JSON data structure and should be excellent with SQL.
• Understanding of key design patterns and large data volume limitations and best practices.
• Understanding of data sharing and visibility considerations and how these play into platform architecture.

Experience of Integrating with CRM platform (Salesforce Sales/Service Cloud etc.) to push/pull data

Experience of Integrating with web analytics tools like Google Analytics. Various Report configuration and creation.

Experience in Real Time Integration Management like Marketing Cloud Personalization and ability to design and develop 1:1 customer experience channel optimization and configure next best action on salesforce marketing cloud platform.

Experience in Persona Building Data Activation Personalization manage delivery and generate insights using Audience Studio

• Engage with customers to evaluate and recommend optimization strategies for technical architecture performance and solution design specific to Data Cloud and Marketing Cloud.
• Demonstrated ability to analyze design and optimize business processes focusing on data integration architecture.

Essential Skills and experience

13 years of experience in SFMC (Email Studio Journey Builder Interaction Studio CDP Einstein Automation studio etc.) Data Cloud MCP

Experience in gathering and documenting requirements for marketing applications

Full life cycle implementation experience using various SDLC methodologies.

Excellent communication skills in both verbal and written English

Experience to participate in the proposals and estimations

Strong customer service focus

Engaging and friendly personality

Collaborative flexible and a team player

Able to drive business participate in RFPs perform sales pitch and also

Desirable Skills and experience

Experience with marketing campaign design and implementation and/or with brand teams executing promotions or campaigns.

Experience with technologies and processes for content management systems digital asset management software web content management

Experience with technologies and processes for mobile loyalty and social media technologies solutions and strategies

Experience with marketing customer data models