SEO Specialist

Healthcare Outcomes Performance Company

Job Location:

Phoenix, NM - USA

Monthly Salary: Not Disclosed

Posted on: 4 days ago

Vacancies: 1 Vacancy

Job Summary

ESSENTIAL FUNCTIONS

Execute leading-edge SEO practices: on-page off-page and technical optimization including metadata schema internal linking and site speed.â
Own and optimize all aspects of local SEO including management and enhancement of Google Business Profile for top-tier map pack rankings and NAP consistency across directories.â
Develop and implement GEO strategies to maximize brand visibility in generative AI ensuring content is structured for both search engines and LLMs (large language models).â
Build edit and troubleshoot WordPress-based websites and landing pages; ensure all technical SEO requirements are met and new deployments follow current best practices.â
Conduct comprehensive keyword research competitive analysis link-building and content optimization for both classic and generative search contexts.â
Analyze website performance via GA4 and advanced analytics tools such as Ahrefs Screaming Frog SEMrush and similar; generate actionable reports for monthly and ad hoc review.â
Present findings and strategy recommendations to the marketing team translating data into impactful marketing actions.â
Proactively monitor SEO and generative search trends algorithm shifts and competitor activity to refine and defend rankings and share of voice.â
Maintain close collaborative relationships with internal teams contractors and external vendors where appropriate.

EDUCATION

Bachelors degree in Marketing Communications Computer Science or a related disciplineor equivalent education and proven experience.

EXPERIENCE

Minimum 35 years of relevant SEO experience with demonstrated expertise in Local SEO including Google Business Profile management and directory optimization.â
Documented success executing strategies for generative AI or similar GEO-focused search environments.â
Strong background using WordPress for page building content editing and troubleshooting.
Experience managing analytics platforms (GA4 Ahrefs Screaming Frog SEMrush etc.) and generating strategic recommendations from data.

REQUIREMENTS

Advanced competency in SEO GEO and Local SEO techniques for healthcare or service industries.â
High proficiency with WordPress (building editing troubleshooting).
Expertise with analytics and SEO reporting platforms (GA4 Ahrefs Screaming Frog etc.).
Strong communication and interpersonal skills with ability to translate complex data/strategy to multiple audiences.
Proven ability to work productively and collaboratively as part of a cross-functional team.

KNOWLEDGE

In-depth understanding of search engine algorithms AI-driven search generative engine optimization schema and medical SEO best practices.â
Awareness of emerging trends in local and generative search including Google Business Profile AI indexing and LLM optimization.
Familiarity with technical SEO processes and WordPress technical stack.
Ability to use analytics and reporting platforms to drive strategy and measure ROI.

SKILLS

Excellent written and verbal communication.
Skilled in deriving insights from technical and marketing analytics.
Project management and time management in fast-paced multi-project environments.
Strong troubleshooting and problem-resolution skills.

ABILITIES

Ability to lead and execute complex SEO GEO and Local SEO projects from conception through reporting.
Ability to educate and guide organizational stakeholders in evolving digital search trends.
Ability to analyze present and act upon data from multiple sources toward marketing team goals.

ENVIRONMENTAL WORKING CONDITIONS

Normal office environment (hybrid or remote eligible).

PHYSICAL/MENTAL DEMANDS

Requires sitting and standing associated with a normal office environment.
Some bending and stretching required.
Manual dexterity using a calculator and computer keyboard.

ORGANIZATIONAL REQUIREMENTS

HOPCo Mission Vision and Values must be acknowledged and adhered to

This description is intended to provide only basic guidelines for meeting job requirements. Responsibilities knowledge skills abilities and working conditions may change as needs evolve.

Required Experience:

ESSENTIAL FUNCTIONSExecute leading-edge SEO practices: on-page off-page and technical optimization including metadata schema internal linking and site speed.âOwn and optimize all aspects of local SEO including management and enhancement of Google Business Profile for top-tier map pack rankings and N...