Senior Product Manager, Cookware
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Job Location:
Monthly Salary:
Posted on:
4 days ago
Vacancies:
1 Vacancy
Job Summary
Background & Purpose of the Job
Contribute to the cookware marketing strategy implementation in Groupe SEB leveraging deep category expertise a strong product vision and data-driven strategies to boost our brands and products contributing to the cookware categorys profitability and consistent growth. This position is based in Scarborough and offers a hybrid work environment.
Who You Are & What Youll Do
Sales Margin and Market Share Performance for Assigned Portfolio
Actively participate in the annual budget preparation and propose sales ambitions for each customer in line with market projection & innovation pipeline
Drive POS in respective account (both offline/online) jointly with sales team by analyzing trends identifying key competitor SKUs/activities and proactively proposing changes in pricing/promotions in the short term to manage market share
Propose promotions for key customers and own calendar jointly with sales team (ie T-fal C & Walmart rollbacks All-Clad C & Sonoma)
P&L ownership for respective account managing margin in line with expectations while driving sales and opportunities
Influencing sales forecast for current & new products with sales and demand teams coordinating stops & launches and building action plans related to stock shortages/overstocks in conjunction with supply and sales team
Portfolio & Channel Management
Portfolio management for respective account with a clear trade up strategy & optimized product portfolio ensure strong performance & reason to be across SKUs (ie strategic/tactical SKUs)
Propose Go-to-market/channel management (online/offline) to avoid pricing/promotion conflicts across accounts (ie Amazon Macys etc.)
Lead preparation of customer Line Reviews jointly with the sales team proposing assortment changes & newness in line with the overall brand & customer vision
Commercialization Project Management
Own the commercialization calendar from product readiness through launch aligning milestones across Comms Creative DTC Retail Media Sales and Demand/Supply teams.
Ensure all stakeholders (internal teams external agencies) are clear on deliverables due dates and dependencies.
Track and report progress to leadership flagging risks or gaps early.
Product Roadmap with BU
Constantly identify product needs/opportunities and estimate the business size of opportunities to be shared with BU for development
Actively contribute/align on product roadmaps with BU teams ensuring development of products in line with market needs (ie BUs to develop products that can be sold in the US market)
Align on product selling story with BU and key communication messages/claims for implementation on various activation levers
Maintain launch checklists and playbooks that can be standardized across categories.
Shopper and Advertising insights
Translation of shopper studies (U&A/category strategy) targets into Amazon DSP audiences
Work with the Amazon team to define what audiences we want to target and review performance
Collaborate with the Amazon and Communications team to understand which phases of the funnel we want to target our media spend
Review competitor conquesting strategies and ensure that the team is targeting the right brands and product configurations
Understand what keywords are being used in our categories and how these feed into our product detail page and communication plan
Pricing management
Own and distribute Pricelist (twice a year) for the market for the assigned portfolio including Dropship pricelist
To outline across the product lifecycle what the MSRP and promotional strategy should be. Do we use a high-low strategy (ninja/Hexclad) EDLP (high to super low) or MAP How does this evolve through time
Review the promotional strategy of the competition to ensure that our products are priced correctly e.g. avoid an Ingenio vs. Carote battle
Do these products play in tentpole events and if so how do we build them to hit tentpole thresholds (at least 30%)
Social Influencer & Communications Alignment
Partner with the Communications and PR leads to provide agency briefs and proposed budget allocations.
Ensure influencer deliverables and media phases are mapped against launch timing and funnel priorities.
Content strategy & PDP Optimization
Write and manage briefs for product detail pages (PDPs) retail media assets and advertising units in collaboration with Creative and Advertising teams.
Co-create shot lists with the Creative team to ensure photography and video content meet retailer and platform requirements.
Utilize AI benchmarking tools (e.g. Vizit Detail Page Analyzer) to evaluate and provide guidance to the content team to continuously optimize titles bullets product images and descriptions against category competitors before launch.
Propose Product Wind campaigns for key strategic SKUs to generate new reviews and/or boost visibility. Monitor reviews to ensure key SKUs are above 4.5-star ratings
What Youll Need to Succeed :
Degree in Business Administration (Marketing) with 3 - 5 years experience in the field of product management.
Fluent in English French desirable.
Highly developed Communication & Presentation skills / Persuasiveness to sell the marketing action plans to the Trade and Sales Dept and Business unit
Ability to think and act analytically as well as creatively.
Effective knowledge of P&L management
Ability to implement Omnichannel go-to-market strategies with specific knowledge of the digital path.
Ability to develop complex strategies as well as lead the implementation plans.
Ability to consider different points of view Flexibility.
Entrepreneurial spirit to take calculated risks. Team player / global player.
Strong aptitude in MS-Office and ability to learn new internal company software(s)
You will receive a competitive salary that recognizes your expertise and contribution to the addition we offer a comprehensive benefits package that includes:
Company-Paid Benefits: Health and dental Health Care Spending Account (HCSA) Employee & Dependent Life Insurance Employee Accidental Death & Dismemberment Employee Short Term Disability
RRSP retirement plan with company contribution
Paid time off and holidays
Flexible hybrid work arrangements
Continuing education opportunities
Employee discounts on company products
Wellness programs
Casual dress code
Positive work culture that values work-life balance
In addition to a competitive salary and benefits package we offer a fun and collaborative work environment where your ideas will be heard and your contributions will be valued. Dont miss this opportunity to join a dynamic team and take your career to the next level. Apply now!
#LI-Hybrid
#LI-BA1
Required Experience:
Senior IC
Key Skills
- Time Management
- Data Analytics
- Analytical
- Agile
- Requirement Gathering
- Strategic thinking
- Visio
- Communication
- Problem Solving
- Market Research
- UML
- Cross Functional Teams
About Company
100 employees
Our global strategy is in line with our historical mission: to facilitate and embellish the daily lives of consumers and contribute to better living, everywhere in the world.We meet this challenge year after year by creating new products and services that help make home life more fulf ... View more
