Digital Marketing Manager
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Join Our Award-Winning Team at Dr. B. Lal Clinical Laboratory Pvt. Ltd !
We are delighted to share that Dr. B. Lal Clinical Laboratory Pvt. Ltd. has been recognized amongIndias Top 100 Great Mid-Size Workplaces 2025 a proud moment in our journey of excellence. Watch the proud moment here:Award Ceremony
As we continue to scale new heights in diagnostic healthcare we invite passionate professionals to join our team.
Role Clarity Digital Marketing Manager
Reporting To:Head Marketing
Location:Jaipur
Role Definition
The Digital Marketing Manager is responsible for leading all performance-driven digital initiatives that drive customer acquisition engagement and D2C revenue growth across digital platforms. This role plays a key function in managing end-to-end digital campaigns website traffic growth SEO performance and strategic execution aligned with organizations marketing roadmap. The position requires strong analytical capabilities hands-on execution and cross-functional collaboration.
Deliverables
- Performance marketing execution across Google Ads Meta SEO and related platforms
- Digital lead generation aligned with B2C and B2Ch customer journeys
- Achievement of D2C revenue through website and app booking funnels
- SEO strategy implementation and keyword ranking improvements
- Web traffic growth and bounce rate optimization
- Digital campaign calendar adherence and communication rollouts
- Strategic digital projects implementation and tracking
- Weekly campaign ROI and CPL reporting
Task and Activities
Performance Marketing & Lead Generation
- Plan and execute high-impact campaigns on Google Search Display YouTube Facebook and Instagram to meet monthly zonal lead targets.
- Monitor CPL CTR CAC and conversion rates ensuring optimization against benchmarked KPIs.
- Lead weekly performance reviews with digital agencies and internal stakeholders for campaign refinement.
D2C Digital Revenue Growth
- Improve online bookings through the website and mobile app by optimizing CTAs UX and funnels.
- Collaborate with IT and Operations teams to reduce bounce rates drop-offs and booking delays.
- Align offers on packages upselling campaigns aligned with seasonal and zonal business goals.
Website and SEO Performance
- Improve website discoverability via on-page SEO backlink strategies structured content optimization and keyword tracking.
- Coordinate with content design and development teams for organic traffic growth lead magnet design and on-page and off-page optimization.
- Weekly review of bounce rate session-to-booking ratios and keyword rankings.
Strategic Digital Projects
- Lead implementation of strategic tools like HRA integrations WhatsApp automation CRM workflow triggers or chatbot integrations and new feature roll outs.
- Manage cross-functioactivationsnal (IT Technical etc.) coordination for digital projects.
- Maintain project tracking dashboards close loop on reviews and ensure on-time execution.
Digital Campaign & Communication Management
- Execute digital campaigns aligned with the quarterly marketing calendarseasonal promotions CoE & test-specific offers.
- Manage and optimize WhatsApp drip campaigns automated SMS journeys and CRM-based re-engagement campaigns.
- Weekly performance dashboards to track campaign reach engagement conversion and update the quarterly calendar status to Marketing Head.
Success Metrics
- 100% achievement of monthly lead volume;
- CPL (Zone/ Channel wise) as per approved budget.
- 100% achievement of D2C revenue targets
- 100% achievement of organic traffic growth
- 100% achievement of top 10 rankings for 20 priority keywords
- Bounce rate below X% and session-to-booking conversion above Y%
- 100% on-time completion of all assigned digital strategic projects
- 100% adherence to the quarterly campaign calendar in terms of timeliness creative quality and budget compliance
Job Requirements:
- Graduate/Postgraduate in Marketing Digital Marketing Business or IT with relevant certifications (Google Ads Meta GA4 SEO).
- 47 years of hands-on experience in performance-driven digital marketing with strong B2C/D2C exposure.
- Proven track record of driving leads online bookings and revenue through Google Meta SEO and website funnels.
- Strong expertise in analytics ROI/CPL optimization SEO performance and conversion rate improvement.
- Experience in healthcare/diagnostics or regulated service businesses preferred with high ownership and execution focus.
Required Experience:
Manager
About Company
Dr. B. Lal Lab is the leading pathology lab and diagnostic centre near you. Get facilities for home collection and download the test report online from a trusted medical testing lab. Schedule your medical lab test now!
