Marketing Executive
Department:
Job Summary
- Developing and executing the brand strategy
- Creating and managing brand assets such as logos taglines and marketing materials
- Overseeing the development and of marketing campaigns
- Measuring the effectiveness of marketing campaigns
- Managing brand relationships with customers partners and the media
- Keeping up with industry trends and best practices
- Analyze market trends and development that may impact offline marketing activities.
- Assess alternate market research channels.
- Conduct research to identify emerging trends of consumers.
- Design collect and analyze customer satisfaction and feedback.
- Execute activities to communicate business value propositions to customers.
Execute brand campaigns. - Execute customer loyalty plans.
- Forecast emerging market needs.
- Generate creative materials templates and collaterals.
- Generate customer awareness.
- Implement activities that develop company capabilities to deliver a consistent customer experience.
- Implement brand communication plans.
- Implement brand plans.
- Implement innovation campaigns to drive higher customer retention and loyalty.
- Maintain customer acquisition and retention programs.
- Monitor effectiveness of programs.
- Monitor product quality design and brand alignment.
- Review effectiveness of brand campaigns.
Requirements
- Bachelors degree in marketing business communications or a related field
- 2 years of experience in marketing preferably in a brand management role
- Strong understanding of consumer behavior
- Strong strategic and creative thinking skills
- Excellent communication and interpersonal skills
- Ability to work independently and as part of a team
- Proficiency in Microsoft Office Suite (Word Excel PowerPoint)
Key Skills
About Company
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