Head of Growth Marketing
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Job Location:
Johannesburg - South Africa
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Requisition Details & Talent Acquisition Contact
Requisition nr: 143346
Talent Acquisition Specialist: Tshego Semenya
Location: 135 Rivonia Road Sandown
Closing date: 18 December 2025
Cluster
Personal and Private Banking
Career Stream
Leadership Pipeline
Manage Managers
Position
Head of Growth Marketing
Lead the Growth Revolution at Nedbank
This is not a maintenance roleits a mandate to transform marketing into a true growth engine. Youll tackle exciting challenges: scaling digital acquisition in a competitive market closing conversion gaps across the funnel and embedding a test-and-learn culture where experimentation drives measurable impact. Your KPIs will reflect this ambitionyear-on-year customer acquisition growth improved conversion rates reduced cost per acquisition and stronger customer engagement through retention and cross-product adoption. Youll also champion marketing efficiency ensuring every rand spent delivers ROI and contributes to revenue.
Were looking for a strategic growth architectsomeone who thrives on complexity sees data creativity and technology as equal partners and can lead a team to innovate at scale. If youre energized by building frameworks influencing stakeholders and turning insights into action this is your opportunity to shape the future of marketing at Nedbank.
Why Join
Youll define how growth science and digital performance become the heartbeat of our brand. This is your chance to build a future-fit marketing ecosystem and create customer experiences that empower financial growth in a digital-first world. Youll play a pivotal role in shaping how customers experience financial empowerment while driving innovation and measurable impact across the business.
Job Purpose
The Head of Growth Marketing is a performance-driven leader responsible for driving digital growth across Nedbanks Personal and Private banking portfolios with a key focus on customer acquisition engagement retention and product-market fit.
This role blends the art and science of modern marketing bringing together product data and technology to create a measurable impact on revenue and brand equity. The incumbent will lead a team of specialized Product Marketing Portfolio Leads and Digital Performance Experts ensuring full-funnel growth strategies are effectively executed across all portfolios.
Job Responsibilities
1. Growth Strategy & Leadership
- Define and execute the integrated growth marketing strategy across all retail and business banking portfolios (Lending Beyond Banking Transactional & Savings/Investments).
- Partner with Heads of Segment Marketing and Product teams to ensure clear product-market fit and seamless go-to-market delivery.
- Lead a data-informed experimentation culture continuously testing learning and optimizing for impact.
- Drive digital sales enablement ensuring marketing becomes a critical revenue engine for the business.
2. Full-Funnel Performance & Optimization
- Own end-to-end funnel performance: from awareness to conversion and retention.
- Manage acquisition campaigns across paid owned and earned channels to drive cost-efficient customer growth.
- Partner with data analytics and martech teams to track attribute and optimize marketing ROI.
- Drive the growth of unique visitors quality leads and conversion rates across key digital assets (web app CRM paid media).
- Oversee marketing automation CRM lifecycle strategies and personalization to enhance engagement.
3. Product Marketing Excellence
- Oversee Product Marketing Portfolio Leads ensuring differentiated positioning value propositions and go-to-market plans per portfolio.
- Champion cross-functional collaboration between marketing product digital and distribution teams to align strategies and KPIs.
- Translate customer insights and behavioral data into actionable growth opportunities.
4. Martech Data and Digital Innovation
- Partner with Technology and Data teams to leverage advanced analytics AI and automation for precision marketing.
- Define the roadmap for marketing technology integration ensuring tools support personalization automation and attribution.
- Ensure digital marketing channels operate efficiently with clear measurement frameworks and dashboards.
5. People Leadership & Culture
- Lead inspire and mentor a team of senior marketing specialists and digital growth experts.
- Build a high-performance agile and experimental culture where insights drive decisions.
- Encourage continuous learning digital upskilling and collaboration across teams.
Essential Qualifications - NQF Level
- Professional Qualifications/Honours Degree
- Masters Degree
Preferred Qualification
- Bachelors degree in Marketing Business or a related field (Masters or MBA preferred).
Minimum Experience Level
- 10 years of experience in marketing with at least 5 years in digital performance or growth marketing leadership within banking fintech or e-commerce.
- Proven track record of scaling digital marketing programs that drive measurable business outcomes.
- Expertise in performance marketing (search social programmatic) CRO (conversion rate optimization) and marketing automation.
- Strong analytical and technical proficiency comfortable working with data attribution models and marketing tech stacks (e.g. GA4 Salesforce Adobe HubSpot Meta Ads Manager Google Ads DV360).
- Demonstrated success in leading cross-functional teams and influencing senior stakeholders.
Preferred Experience
- Experience working with or within global financial services or leading fintechs.
- Exposure to agile marketing or growth-hacking methodologies.
Technical / Professional Knowledge
- Capacity planning
- Change management
- Communication Strategies
- Diversity management
- Employee training/development
- Organisational behaviour theory
- Principles of project management
- Stakeholder management
- Strategic planning
- Talent management
Disclaimer
Preference will be given to candidates from the underrepresented groups
Please contact the Nedbank Recruiting Team at
Please contact the Nedbank Recruiting Team at
Required Experience:
Director
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Customer Acquisition
- Multichannel Marketing
- Affiliate Marketing
- Team Management
- Public Speaking
- Lead Generation
About Company
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