Job Title
Senior Social CreatorJob Description
Title: Senior Social Creator
About The Position Major goals and objectives
The Senior Social Creator lives and breathes internet culture. They know whats trending whats next and how to translate it into thumb-stopping content that feels authentic to each platform. From TikTok to Instagram Reels to YouTube these hands-on makers are quick creative and endlessly resourceful. They can ideate and produce content at speed while keeping a sharp eye on platform nuance and audience behavior.
This role is equal parts creator and personality: someone who thrives behind the camera and in front of it. From TikTok to Instagram Reels from lo-fi experiments to polished edits they create content that sparks conversation builds community and keeps our brands culturally relevant.
Youll work closely with the Executive Producer of Social Creative Directors Producers and brand editors to create authentic culture-forward content that makes Studio at People Inc. and our Lifestyle advertisers stand out in the social space.
This role blends creativity speed and craft. One day you may be storyboarding a TikTok trend the next youre editing a Reel capturing lo-fi video on set or packaging assets for cross-platform delivery.
Hybrid 3x a week- New York
In-office Expectations: This position is hybrid in-office with the ability to work remotely for up to 2 days per week.
About The Team: The Team and/or Brand.
Studio at People Inc. is the creative engine powering branded content for some of the worlds most iconic brands. We produce at the intersection of editorial credibility cultural fluency and creative innovation. The production team is the backbone of this operation turning bold creative into polished authentic work that delivers impact for clients and audiences.
About The Positions Contributions:
Weight % Accountabilities Actions and Expected Measurable Results
Creative Concepting & Execution
Concept capture and edit social-first video and photo content for TikTok Instagram YouTube Shorts and emerging platforms.
Design templates formats and repeatable frameworks for stories reels and shorts that keep content consistent and scalable.
Experiment with new formats editing techniques and platform tools to keep content fresh.
Serve as on-screen talent when required experimenting with new trends POV videos and behind-the-scenes storytelling.
Package deliverables with platform specs in mind to ensure quality and consistency.
Trendspotting & Innovation
Monitor and identify social trends competitor moves and platform innovations turning insights into creative concepts.
Push bold experimental ideas into execution that drive shares and repeat viewing.
Foster a culture of curiosity and experimentation across the team that pushes creativity forward.
Collaboration & Partnerships
Collaborate with editorial partners and studio teams to ensure content is brand-safe editorially credible and culturally relevant.
Liaise with external creators to develop content for People Inc. brands and advertiser brands.
Assist in briefing external creators and support social-first shoots with planning storyboards and shot lists.
Ensure creators and production teams deliver content that feels authentic and modern not forced or overly commercial.
All other duties as assigned.
The Roles Minimum Qualifications and Job Requirements
Education:
Bachelors degree in Marketing Advertising related field or equivalent training and/or experience.
Experience:
4 years of experience creating social-first content for brands or self.
Hands-on expertise in photography motion editing and graphics.
Strong video and photo capture and editing skills (TikTok Reels Shorts).
Comfort working with lo-fi quick-turn content as well as polished edits.
Familiarity with platform editing tools like CapCut as well as Adobe and similar editing tools.
Strong eye for composition trends and platform-specific storytelling styles.
Passion for internet culture lifestyle content and experimenting with new ideas.
Collaborative spirit you thrive working within a team and elevating ideas together.
Specific Knowledge Skills Certifications and Abilities:
Deep passion for social media and overall creativity across mediums.
Strong cultural fluency with interest in art design and lifestyle trends. Bonus if youve worked in lifestyle travel beauty food travel or culture-driven categories.
Emotional intelligence and diplomacy able to move through complex challenges and group dynamics.
Confident communicator and presenter comfortable leading senior-level client conversations.
Organized and detail-oriented thriving in a fast-paced environment with overlapping priorities.
Excellent organizational skills with the ability to juggle multiple projects and deadlines in fast-moving environments.
Strong eye for composition framing and storytelling through visuals.
% Travel Required (Approximate): 10%
It is the policy of People Inc. to provide equal employment opportunity (EEO) to all persons regardless of age color national origin citizenship status physical or mental disability race religion creed gender sex sexual orientation gender identity and/or expression genetic information marital status status with regard to public assistance veteran status or any other characteristic protected by federal state or local addition the Company will provide reasonable accommodations for qualified individuals with disabilities.Accommodation requests can be made by emailing .
The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program please click here: Range
Salary: New York: $85000.00 - $100000.00The pay range above represents the anticipated low and high end of the pay range for this position and may change in the future. Actual pay may vary and may be above or below the range based on various factors including but not limited to work location experience and performance. The range listed is just one component of People Incs total compensation package for employees. Other compensation may include annual bonuses and short- and long-term incentives.In additionPeople Inc. provides to employees (and their eligible family members) a variety of benefits including medical dental vision prescription drug coverage unlimited paid time off (PTO) adoption or surrogate assistance donation matching tuition reimbursement basic life insurance basic accidental death & dismemberment supplemental life insurance supplemental accident insurance commuter benefits short term and long term disability health savings and flexible spending accounts family care benefits a generous 401K savings plan with a company match program 10-12 paid holidays annually and generous paid parental leave (birthing and non-birthing parents) all of which may vary depending on the specific nature of your employment with People Inc. and your work location. We also offer voluntary benefits such as pet insurance accident critical and hospital indemnity health insurance coverage life and disability insurance.
#NMG#Required Experience:
Senior IC