Senior Brand Manager (Adults-Botanicals
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Job Location:
Monthly Salary:
Posted on:
3 days ago
Vacancies:
1 Vacancy
Job Summary
Job Description
Job Level: Senior Manager Specialist
Are you a passionate expert for brand marketing Do you desire to have the freedom to innovate product concept to LEGO Brand and implement new insights thus playing a key role in helping us reach our children the builders of tomorrow
Heres a phenomenal job opportunity for you to help The LEGO Group expand our world-class brand in China
No relocation assistance is offered for this position
Play your part in our team succeeding
Brand Marketing & Activation organization focuses on building both franchise leadership and center of excellence about marketing activation. It is structured into below expertise areas: Brand Marketing Digital Marketing social Marketing Media Activation and Marketing Planning & Efficiency.
Core Responsibilities
Brand management is driving the brand management agenda for segments including category & commercial strategies innovation agenda and managing licensors media partner and agency relationships.
- Lead assigned consumer group and theme lines end to end business delivery with clear business strategy product passion and experience consumer and shopper centric mindset integrated go-to-market approach (Digital EC and Retail driven).
- Lead the overall communication strategy and key communication platform strategy to drive overall LEGO branding and assigned theme lines awareness desire and recruitment.
- Experience and ability to lead partner with global teams to ensure portfolio products and campaigns launching in CN with high relevance and resonate to Chinese consumers
- Experience and ability to partner with various commercial functions to drive the growth for assigned consumer group and theme lines
- Lead both internal function teams (eg: Media Social/Digital PR channel marketing teams etc.) and external agency to develop Masterbrand campaign (eg: CNY) for TTL LEGO brand building
Do you have what it takes
- 8 years of product and brand end to end management with proven success record
- A bachelors degree or higher in Marketing/Business or related major is helpful.
- Strong strategic thinking with proven business analytic skill & business know-how
- Strong project management skills: experience working in a very fast paced environment while maintaining attention to detail and getting things done at high quality
- Strong capabilities to collaborate and influence global teams CN local cross-functions and external agencies to overcome obstacles.
- Passionate team player resilient proactive agile.
- Proficient in both Chinese and English
#LISZ
Applications are reviewed on an ongoing basis. However please note we do amend or withdraw our jobs and reserve the right to do so at any time including prior to any advertised closing date. So if youre interested in this role we encourage you to apply as soon as possible.
Whats in it for you
Here is what you can expect:
Family Care Leave - We offer enhanced paid leave options for those important times.
Insurances All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
Colleague Discount We know youll love to build so from day 1 you will qualify for our generous colleague discount.
Bonus - We do our best work to succeed together. When goals are reached and if eligible youll be rewarded through our bonus scheme.
Workplace - When you join the team youll be assigned a primary workplace location i.e. one of our Offices stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.
Children are our role models. Their curiosity creativity and imagination inspire everything we do. We strive to create a diverse dynamic and inclusive culture of play at the LEGO Group where everyone feels safe valued and they belong.
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeksto encourage applicants from all backgrounds (eg. sex gender identity or expression race/ethnicity national origin sexual orientation disability age and religion) to apply for roles in our team.
The LEGO Group is fully committed to Childrens Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening as a condition of the offer.
Thank you for sharing our global commitment to Childrens Rights.
Just imagine building your dream career.
Then make it real.
Join the LEGO team today.
Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
Explore the world of LEGO® through games, videos, products and more! Shop awesome LEGO® building toys and brick sets and find the perfect gift for your kid
