Product Marketing Manager

Brussels - Belgium

Monthly Salary: Not Disclosed

Posted on: 19 hours ago

Vacancies: 1 Vacancy

Job Summary

Your mission

Shape Wooclaps positioning and messaging across our Education and Corporate segments for each geographic market. Turn product and feature launches into clear narratives that drive adoption revenue and differenciation. Equip Sales Marketing and Customer Success with the right tools to win in every market we operate in.

What you will do

1. Positioning & Messaging

Define segment-specific positioning value propositions and key narratives.
Build and maintain persona frameworks for each target audience.
Craft messaging thats differentiated compelling and consistent across all channels.

2. Go-to-Market Strategy & Product Launches

Own end-to-end GTM planning for new features or product improvements.
Build the launch toolkit: landing pages scripts demos blog posts sales decks
Partner with Content PR Events for amplification in all markets.
Ensure internal teams are trained briefed and ready for launch.

3. Content Coordination

Briefing: Provide clear structured briefs to the Content team or freelancers to produce assets (written visual or video content).
Creation: Produce key strategic content directly when needed to ensure speed narrative consistency and high-quality product messaging.

4. Sales & CS Enablement

Build and maintain the materials that help Sales and CS win more deals and drive adoption.
Create pitch decks battlecards demo scripts one-pagers industry use cases
Participate in training sessions for Sales and Customer Success.
Develop content for specific verticals (education corporate learning consulting etc.)

Required Experience:

Manager

Your missionShape Wooclaps positioning and messaging across our Education and Corporate segments for each geographic market. Turn product and feature launches into clear narratives that drive adoption revenue and differenciation. Equip Sales Marketing and Customer Success with the right tools to win...