Marketing Specialist

JMP a subsidiary of SAS is committed to empowering scientists and engineers via our world-class family of statistical software products. For over 35 years JMP has enabled customers to speed new drugs to market to design better products and processes and to figure out how to restore ecosystems. Advancements are made when brilliant people use JMP statistical discovery software to see what theyve not seen before. If you are a problem solver a connector and someone who enjoys helping others then you might just be the next person to join this dynamic growing and global team.

The Chinese Taipei Office is seeking a marketing specialist to help Taiwan team continually drive business growth in Taiwan and mainland China.

The role will include aligning the strategic marketing plans around a key initiative product line and/or sales team. Develops and executes integrated campaigns associated with generating leads and building awareness and may be involved in increasing renewal revenue at each stage of the customer journey. Works with a Global and Asia Pacific except Japan (APxJ) marketing team to develop a comprehensive go-to-market (GTM) plan that includes a variety of content events email social media and innovative campaign approaches.

This professional marketer will have experience working on some or all of the following: multifaceted marketing campaigns in-person events online lead-generation activities lead-nurture initiatives.

The perfect candidate will be a team player who can take direction and then work independently or as part of a group. It is someone who doesnt let obstacles get in the way. The ideal person knows what success looks like and works tirelessly toward that. A great attitude a willingness to try new things a person who is practical and impassioned -- that is what we are looking for.

Primary Responsibilities:

• Leads or delivers marketing efforts designed to accelerate revenue increase renewals or build awareness through an integrated go-to-market plan aligned to the initiative product line and/or sales team.

• Develops integrated marketing campaigns which are comprised of lead generation lead acceleration awareness and retention elements strategically planned around the stages of the customer journey. Designs and executes the strategy and communicates the effort accordingly with all levels from constituents to executives.
• Measures and reacts to success metrics performs actionable analysis and makes data driven decisions to improve outcomes and ROI.
• Facilitates meetings and discussions with an extended team of content marketers subject matter experts and other constituents to define the appropriate marketing channels and strategies associated with the goals of the go-to-market plan. May solicit input and feedback through direct interaction with Customers or Partners for a greater customer focus.

• Liaises with multiple organizations across JMP including the system engineer unit sales team and other countries or regions to represent the go-to-market plan and gather feedback to drive the planning process.
• May leverage enhance and (where applicable) adapt global marketing initiatives to be regionally messaged and relevant to ensure the right message is delivered to the target audience at the regional level.
• May proactively contribute to global peer groups including sharing best practices and working cross-functionally to accomplish continuous improvement and increased sharing and learning with the goal of establishing consistency across the globe.
• Executes and may help develop campaigns within the go-to-market plans.
• Provides recommendations to resolve complex business problems.
• May lead marketing activities across one or several campaigns.
• Responsible for operations and logistics of marketing activities events and/or campaigns in accordance with the go-to-market plan in Taiwan.

Knowledge Skills and Abilities

• Considerable knowledge of marketing concepts including content digital social and email strategies and business-to-business acumen
• Strong written verbal and visual communication skills with the ability to understand and translate complex technical information to internal and external audiences
• Excellent analytical organizational and creative problem-solving skills
• Ability to work independently or part of a team
• Good organizational project management and facilitation skills
• Ability and interest in working across cultures and geographies
• Experience and/or interest in using JMP statistical discovery software
• Fluent in Mandarin/Chinese and English

Education

• Bachelors degree preferably in Marketing Computer Science Engineering or a related discipline. Advanced degree preferred.

You are welcome here.

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