Head of Brand and Marketing
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Job Location:
Monthly Salary:
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Wizz Air is a leading European low-cost airline. Our mission is to provide affordable and reliable air travel to everyone everywhere while minimizing our environmental impact. We are proud to foster a diverse and inclusive team of over 8000 employees from more than 110 nationalities who share our values of inclusivity positivity dedication integrity and sustainability.
As a rapidly expanding airline we offer exciting career opportunities across a range of functions from flight operations to engineering customer experience finance and more. We provide extensive training and development opportunities to help our employees grow and succeed in their roles. Joining Wizz Air means joining a team that is passionate about aviation dedicated to excellence and committed to making air travel accessible and sustainable for all. If you are looking for a challenging and rewarding career in the aviation industry we welcome you to explore our job opportunities and become a part of our success story.
Head of Brand and Marketing
Based inBudapest
Purpose of the role
The Head of Brand & Marketing is responsible for leading Wizz Airs brand strategy marketing execution and customer communications across all markets. The role ensures consistency differentiation and impact of the Wizz Air brand while driving marketing effectiveness customer engagement and commercial support across all channels. This position oversees the development and implementation of integrated marketing strategies management of media and creative partners and delivery of high-quality communication across the entire customer journey.
Responsibilities
Brand Strategy & Management
- Define and evolve Wizz Airs brand strategy aligned with the companys vision mission and commercial priorities.
- Develop maintain and safeguard brand guidelines across the organization ensuring consistent application throughout the full customer journey and all communication channels.
- Lead brand delivery across touchpoints including booking airport environments onboard services digital assets and post-flight communication.
- Ensure customer-facing communication reflects Wizz Airs personality value proposition and service principles.
- Embed customer insights and research into brand strategy and communication planning.
Marketing Strategy & Execution
- Develop annual marketing strategies calendars and budgets for existing and new markets.
- Oversee the planning and execution of integrated marketing campaigns to support demand generation brand awareness and commercial performance.
- Manage media creative and production agencies across the Wizz Air network ensuring high-quality output and cost efficiency.
- Optimize local market campaigns and messaging to reflect cultural competitive and customer-specific needs.
- Engage external partnersairports tourism boards and other stakeholdersto secure and effectively deploy joint marketing funds.
- Ensure all marketing activities are data-driven measurable and aligned with commercial performance indicators.
Customer Insights & Communication Quality
- Ensure relevant customer insights research and data are collected and used to improve marketing relevance and effectiveness.
- Oversee development of clear engaging and consistent content across digital and offline channels.
- Enhance overall customer experience by ensuring communication is intuitive timely and aligned with the end-to-end customer journey.
Team Leadership & Cross-Functional Collaboration
- Lead develop and inspire the brand & marketing team to deliver efficient creative and high-performing execution.
- Allocate responsibilities to ensure effective regional and local execution.
- Collaborate closely with the broader Commercial team Digital and Operations teams to ensure integrated planning and delivery.
- Control and optimize costs related to brand media advertising research and creative production.
- Build a high-performing marketing organization capable of supporting Wizz Airs growth and commercial objectives.
Experience
- Minimum 10 years of experience in marketing and communications ideally in customer-focused high-volume or regulated industries such as aviation travel retail e-commerce or FMCG.
- At least 3 years of senior-level experience in marketing strategy brand leadership and communication management.
- Proven experience managing complex campaigns cross-functional projects and multi-country operations.
- Demonstrated track record of leading international teams and managing external agencies.
Hard skills
- Strong digital marketing capabilities and understanding of multi-channel communication.
- Proficiency in leveraging customer insights research and performance data for strategic decision-making.
- Experience developing creative platforms and communication frameworks for large-scale brands.
- Strong understanding of brand building customer communication and campaign performance.
Education
Completed university or college degree
Language
Fluency in English (spoken and written)
Skills and competencies
- Strong analytical strategic thinking and problem-solving abilities.
- Ability to prioritize and deliver under pressure in a fast-paced environment.
- Creative innovative and able to challenge conventional thinking.
- Excellent communication and presentation skills including the ability to engage senior stakeholders.
- Dependable results-oriented and capable of driving high-quality execution.
- Inspirational leadership style with the ability to motivate and empower teams.
When applying please only provide valid information regarding your educational background and certificates as the original documents will be requested during the hiring process.
We look forward to meeting you and learning more about your skills and experience. Join the Wizz Air team and discover the world of opportunities.
Required Experience:
Director
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Customer Acquisition
- Multichannel Marketing
- Affiliate Marketing
- Team Management
- Public Speaking
- Lead Generation
About Company
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