Director of Social Intelligence

Our Company

Changing the world through digital experiences is what Adobes all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! Were passionate about empowering people to create beautiful and powerful images videos and apps and transform how companies interact with customers across every screen.

Were on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization and we know the next big idea could be yours!

Our Company

Changing the world through digital experiences is what Adobes all about. We give everyonefrom emerging artists to global brandseverything they need to design and deliver exceptional digital experiences! Were passionate about empowering people to create beautiful and powerful images videos and apps and transform how companies interact with customers across every screen.

Were on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity.

The Opportunity

Reporting to Adobes Global Head of Social Media the Director of Social Intelligence will lead Adobes overarching social media intelligence and listening strategy and use data to inform key programs and initiatives. This senior leader will lead the companys proactive and reactive social intelligence social cultural trendspotting and related analysis to inform social strategy and content.

What youll do

• Drive overarching social listening strategy to surface and analyze online conversations and trends related to our brand our products and our industry

• Develop and refine our social intelligence innovation approach and strategy

• Drive our strategy for cultural and contextual social intelligence

• Lead our approach to social listening and social audience intelligence

• Provide data to drive creative and strategic platforms

• Present findings and data to senior collaborators and executives

• Build custom social intelligence dashboards and reports to surface and share real-time insights on brand health and affinity brand-relevant conversations cultural moments/trends and industry landscape

• Sift through millions of data points to surface actionable insights related to customer behavior and social media trends to identify target audience segments and support the development of strategies to engage and attract them

• Work with multiple APIs and disparate data sets

• Leverage social listening tools to find opportunities for engagement monitor/flag issues and inform advise cross-functional teams including Product Comms and Customer Care.

• Partner with social media measurement group to empower outstanding social listening practices and consistent concise reporting

• Lead relationships with contractors vendors and platform partners

What you need to succeed

• Extensive experience in leading social listening/intelligence for large organizations with high conversation volumes

• Extensive experience with translating social cultural and contextual intelligence insights into actions

• Expert-level proficiency with creating queries building dashboards and evaluating data from social listening tools/platforms including Sprinklr Brandwatch and Talkwalker

• Robust expertise in crafting insights and action from social metrics and reporting including synthesizing results for executive-level audiences

• Proven track record for seamlessly working across different teams and partners

• Ability to provide clear plans and strategies for sophisticated issues

• Strong attention to detail and organizational skills

• Experience driving action and execution during moments of crisis

At Adobe for sales roles starting salaries are expressed as total target compensation (TTC base commission) and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and fair chance ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting) the application window will remain open until at least the date and time stated above in Pacific Time in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location no specific application window applies and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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