Manager Growth Marketing, Retail Channels

Description

Heres the impact youll make and what well accomplish together

We are seeking a retail-first marketing leader to spearhead our channel growth strategy for TELUS Koodo and Mobile Klinik. You will lead a high-performing specialized team of 4-5 acting as the central engine for driving performance across our entire retail footprint.

This is a critical role that bridges our digital marketing efforts with our physical store success. We need a digitally savvy people manager who can build a cohesive strategy develop their team and drive measurable growth in store traffic online leads and website visits. You will be the key integrator building powerful connections with internal partners (like Base Comms Web/Digital MarComm and Partnerships) to ensure our retail channels thrive.

Heres how

• Lead Mentor & Empower: You will manage and develop a diverse team of experts across paid Performance Marketing SEO Retail Merchandising and MarComm. Your top priority is to foster a collaborative high-performance culture.
• Develop the Retail Growth Strategy: Youll build and execute a comprehensive marketing strategy focused on driving full-funnel growth setting clear KPIs for store traffic online lead generation and website visits for all three brands.
• Drive Full-Funnel Performance: Youll guide the Sr. Performance Manager in optimizing all paid and organic channels ensuring we are efficiently acquiring online leads and driving customers to our stores.
• Champion our Digital & Local Presence: Youll oversee our Sr. SEO Manager to build our digital architecture and win in local search mastering Google Business Profile processes (with tools like Uberall) to drive organic traffic.
• Own In-Store & GTM Execution: Youll lead your teams MarComm and Merchandising primes to deliver best-in-class GTM planning creative in-store digital messaging and scrappy merchandising that makes an impact.
• Deliver Actionable Insights: Youll be responsible for the weekly performance review process guiding your team to distill complex data into clear compelling stories and actionable insights for leadership.
• Build Powerful Connections: You will be the primary liaison building strong collaborative relationships with internal teams (Web/Digital Partnerships TELUS MarComm) to ensure your retail growth strategy is aligned and amplified.
• Manage Local Social Engagement: You will guide your teams management of our organic social media channels focusing on comment management and community engagement to build a positive local presence.
• Conduct data analysis to develop optimization recommendations & to inform future campaign development.

Qualifications

Youre the missing piece of the puzzle if

• Youre an Experienced People Leader: You have proven experience (3-5 years) in building mentoring and growing high-performing engaged marketing teams. This isnt your first management role.
• Youre a Digital Marketing Expert: You have a deep hands-on understanding of the full-funnel digital ecosystem including paid media (Social SEM) SEO/SEM local (GBP) and social media.
• Youre a Natural Collaborator & Communicator: Youre known for your ability to build strong relationships navigate a large organization and influence stakeholders. You can present complex data and strategies clearly to an executive audience.
• Youre Highly Data-Driven: You are deeply analytical and comfortable guiding a team to dig into performance data (leads traffic appointments web visits) to find insights measure ROI and pivot strategies effectively.
• Youre a Proactive Driver: You have a strong sense of ownership and thrive in a target-driven environment proactively pushing forward complex projects and finding solutions.
• Strong understanding of business ecommerce & UX/UI fundamentals.
• You thrive in a target-driven environment through your proactivity organization innovation and enthusiasm

Great-to-haves

• Experience in telecommunications or a multi-location retail business.
• Direct experience with local SEO/Google Business Profile management and tools (e.g. Uberall).
• Agency or multi-brand management experience.
• Lead generation/prospecting strategy
• Dashboard & BI tool experience
• CRM & SaaS marketing experience