Customer Engagement Marketing Manager, Vice President

Columbus, NE - USA

Monthly Salary: Not Disclosed

Posted on: 7 days ago

Vacancies: 1 Vacancy

Job Summary

Description

Take on a leadership role where you will oversee and deliver impactful customer onboarding and engagement campaigns that strengthen retention and financial health. Partner with senior leaders and cross-functional teams to drive process excellence and creative thought leadership.

As a Vice President Marketing Manager in the Consumer Bank Customer Engagement Campaign Management team you will lead large-scale multi-channel campaigns focused on customer onboarding retention and financial health. Youll drive process excellence creative thought leadership and act as an Authorized Approver of creative and audience targeting making a significant impact within the Customer Engagement team.

Job responsibilities

Lead end-to-end creative development execution and management of customer onboarding and engagement campaigns across digital email direct mail social and website channels.
Develop and maintain proactive strong partnerships between the Customer Engagement team strategy partners and internal/external execution partners.
Manage senior-level relationships with agencies and vendors and serve as the Authorized Approver on creative and audience targeting for team members.
Execute omni-channel marketing campaigns and provide overall project management ensuring initiatives are on-strategy on time within budget and effectively coordinated across multiple channels and multi-functional teams.
Track and manage content updates and annual recertification of in-market tactics and materials.
Lead efforts to continuously improve both the customer onboarding and engagement experience with a strong focus on testing and optimization to drive strategic recommendations.
Drive creative thought leadership and process improvement initiatives within the Customer Engagement space.
Collaborate with marketing managers to identify opportunities campaign strategy and frameworks for measurement and reporting.
Participate in pilot programs and actively rethink processes to simplify and build additional capabilities.
Serve as a leader on initiatives outside of assigned campaigns including cross-program creative leadership process improvement and other strategic roles.
Act as a culture leader identifying key skills and engaging with the team beyond day-to-day duties and communicate effectively with senior leaders and others in written and verbal communications; present and facilitate large-scale meetings.

Required qualifications capabilities and skills

7 years of experience in a marketing campaign execution role with a focus on customer engagement retention onboarding or lifecycle marketing.
Demonstrated experience overseeing and providing guidance on campaign execution for other team members or cross-functional partners.
3 years of agency/vendor management experience.
Experience as a leader in a fast-paced environment with strong skills in multi-tasking and prioritization.
Ability to balance tactical project management with strategic thinking and creative leadership while adhering to a tight controls environment.
High energy solutions-oriented individual with the ability to manage multiple initiatives simultaneously working well under pressure with tight deadlines.
Strong relationship development and negotiating skills; able to earn respect and trust among internal and external business partners and team members.
Team player with a positive can-do attitude; comfortable with continuously changing opportunities and priorities.
Curious and creative with a focus on constant improvement.
Excellent written and oral communication skills; experience presenting to senior level executives.

Preferred qualifications capabilities and skills

4-year college degree
Experience in financial services including customer engagement retention onboarding or lifecycle marketing and/or agency-side experience

Required Experience:

Exec

DescriptionTake on a leadership role where you will oversee and deliver impactful customer onboarding and engagement campaigns that strengthen retention and financial health. Partner with senior leaders and cross-functional teams to drive process excellence and creative thought leadership.As a Vice ...

Description

Job responsibilities

Lead end-to-end creative development execution and management of customer onboarding and engagement campaigns across digital email direct mail social and website channels.
Develop and maintain proactive strong partnerships between the Customer Engagement team strategy partners and internal/external execution partners.
Manage senior-level relationships with agencies and vendors and serve as the Authorized Approver on creative and audience targeting for team members.
Execute omni-channel marketing campaigns and provide overall project management ensuring initiatives are on-strategy on time within budget and effectively coordinated across multiple channels and multi-functional teams.
Track and manage content updates and annual recertification of in-market tactics and materials.
Lead efforts to continuously improve both the customer onboarding and engagement experience with a strong focus on testing and optimization to drive strategic recommendations.
Drive creative thought leadership and process improvement initiatives within the Customer Engagement space.
Collaborate with marketing managers to identify opportunities campaign strategy and frameworks for measurement and reporting.
Participate in pilot programs and actively rethink processes to simplify and build additional capabilities.
Serve as a leader on initiatives outside of assigned campaigns including cross-program creative leadership process improvement and other strategic roles.
Act as a culture leader identifying key skills and engaging with the team beyond day-to-day duties and communicate effectively with senior leaders and others in written and verbal communications; present and facilitate large-scale meetings.

Required qualifications capabilities and skills

7 years of experience in a marketing campaign execution role with a focus on customer engagement retention onboarding or lifecycle marketing.
Demonstrated experience overseeing and providing guidance on campaign execution for other team members or cross-functional partners.
3 years of agency/vendor management experience.
Experience as a leader in a fast-paced environment with strong skills in multi-tasking and prioritization.
Ability to balance tactical project management with strategic thinking and creative leadership while adhering to a tight controls environment.
High energy solutions-oriented individual with the ability to manage multiple initiatives simultaneously working well under pressure with tight deadlines.
Strong relationship development and negotiating skills; able to earn respect and trust among internal and external business partners and team members.
Team player with a positive can-do attitude; comfortable with continuously changing opportunities and priorities.
Curious and creative with a focus on constant improvement.
Excellent written and oral communication skills; experience presenting to senior level executives.

Preferred qualifications capabilities and skills

4-year college degree
Experience in financial services including customer engagement retention onboarding or lifecycle marketing and/or agency-side experience

Required Experience:

Exec

Key Skills

Digital Marketing
Performance Marketing
B2B Sales
Marketing
SAAS
Growing Experience
Pardot
Attribution Modeling
Marketing Automation
Customer Segmentation
Martech
Lead Generation

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About Company

JPMorganChase

JPMorganChase, one of the oldest financial institutions, offers innovative financial solutions to millions of consumers, small businesses and many of the world’s most prominent corporate, institutional and government clients under the J.P. Morgan and Chase brands. Our history spans ov ... View more

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